Easy direct marketing with connx

EASY DIRECT MARKETING WITH CONNX

Most small businesses and home offices rely on direct marke­ting. But finding the names and addresses you need can be diffi­cult, if not impossible. Business ConnX and Neighborhood ConnX, two new products from Serious Business Software, attempt to meet the direct-mail needs of small businesses. While Business ConnX focuses on information relating to about 11 million U.S. busines­ses - including such data as company size - Neighborhood ConnX concentrates on consumer statistics.

To look for prospective customers in Business ConnX, you be­gin by choosing a type of company or a location. Then you work on narrowing the data by TRW credit rating, number of employees, and sales volume, as well as several other criteria.

We found this process to be surprisingly straightforward and simple, even without ConnX's helpful interactive tutorial. Once we refined our efforts to the most likely candidates, we could export the information to several data-bases or print directly to mailing labels. You can also just browse the names.

Naturally, the kind of information comes at a price. Viewing the data is free, but there is a charge (in the form of "cre­dits") for each name you actually export or print. You get $50 worth of credits free with Business ConnX, which buys you about 500 names. The more detailed the information, the more credits you use.

Neighborhood ConnX works exactly the same way, except that it supplies the names of individuals, not businesses. You can narrow its universe of 90 million household to your target popu­lation by searching for starts on home ownership and estimated ho­usehold income, as well as eight other parameters.

Quarterly updates are available for both Business ConnX and Neighborhood ConnX through a yearly subscription of $154. Small businesses will appreciate having access to such tools and data.

Дата добавления: 2015-11-04