Insight- I am looking for remarkable senses to enjoy (прочувствовать) unbelievable emotions and live through desires. I wanna feel myself alive

Insight

Insight- I am looking for remarkable senses to enjoy (прочувствовать) unbelievable emotions and live through desires. I wanna feel myself alive

Brand identity

Brand essence - variety of unforgettable tastes, arousing deep bright feelings and impressions

Key identities

• Great collection of various tastes and delicate aromas, appealed to satisfy the most exacting fastidious tea experts (connoisseurs)

• Our tea consists of only natural, healthy and fresh ingredients

• Deep pure flavour of real tea

Positioning

• The wide range of tastes to reveal inner feelings from the first try. Wissotzky - for better living

Copyright for key identity 1:

Identity: Great collection of various tastes and delicate aromas, appealed to satisfy the most exacting fastidious tea experts (connoisseurs)

Discription

Wissotzky brand gives you an opportunity to choose from the wide range of various products

Each product under the brand W is intended not only to satisfy your needs, but also to arouse your sleeping feelings and forgotten emotions

Copyright

1. Only tea under the W brand can deeply and gently touch your soul and arouse emotions, reminding you of the most tender and pleasant moments of your life!

2. Tea under the W brand is aimed at people of different occupation, social status and age, as it gives a chance to go (find themselves) into the wonderful world of real emotions! Feeling – what only matters!

3. W brand considers all needs and wishes of its consumers, that is why every one have an opportunity to find new genuine tastes and impressions, take their time to enjoy fascinating memories and emotions, experience feelings, which were forgotten long time ago in the everyday hurry.

4. You will feel life (yourself alive) after the cup of W tea!

5. Unlike other teas, W tea arouses the true and unique impressions and feelings:

• Red Tea (carcade) - arouses passion!
• Green tea – allows to feel harmony and tranquility!
• Black tea – provides with confidence about the future!
• With Bergamot - evokes bliss!
• Tea with Melissa - gives a chance to taste adventure!
• Fruit Tea - dips in a feeling of joy and happiness!

Key identity 2: natural, healthy and fresh ingredients

• To provide you with the tea of great quality with freshest ingredients we care about every plant growing in our plantations

• Tea leaves are collected by hands to save all their qualities and taste

• We are able to save natural and healthy feature of our leaves also thanks to using best and proper technologies, such as accurate drying of leaves

• With every sip of W tea you will taste natural flavour, as we use only high-quality components

• Our tea will help you to care about your health, as only W tea is made only of natural components

Key identity 3. Deep pure flavour of real tea

· Our consumers at the end of numerous blind-tests considered W tea to be of the best quality and to have the brilliant flavour

· The flavour of W tea is so rich and deep, that it gives you a chance to go into the world of genuine enjoyment, delight and sensuality

· You will always recognize the flavour and aroma of your favourite W tea, even with your eyes closed

· W tea – if you taste it once you will never forget it!

Дата добавления: 2015-11-04