another word for purchase

1.	What is marketing?
a	another word for purchase
b	marketing comprehends the whole enterpreise
	considered from the result i.m from the consumer point of view
c	another word for trade
2.	What influences costomer satisfaction?
a	promisses and image of provider
b	active experiences, individual solution of problems
c	to cover the needs and wishes of the target market
3.	How an enterprise can reach consumer satisfaction?
a	to cooperate with the best provider
b	to fulfil the customers demands and expectations
c	to organize excellent relations to the ratailer
4.	Who are the participants of the marketing system?
a	marketing organisations, customer organisations
b	organisations for consumerprotection
c	provider, own enterprise, competitors, dealer, customer
5.	What is marketing mix?
a	sale, purchase,advertising, management
b	market policy, human resouce management, coustomer interview
c	product policy, price policy, distribution policy, communication policy
´6.	Steps of the decision making process of a consumer
	for the purchase of a product
a	recognition of demand, looking for informations, selection of
	alternatives and purchase
b	selection of alternatives, consultation with friends, evaluation after
	purchase
c	save money, preperation of purchase
7.	What are forms of communication for an interview?
a	newspaper, TV, radio, round tabel discussions
b	oral (personal, by telefone), written(offline, online)
c	brain storming, interviews at marketing research institutes
8.	What is the classification of products?
a	commodities, brand products, convenience products
b	consumption goods, industrial goods, service bundle, pure service
c	consumption goods, convenience products, barand products
9.	What are the three dimensions of a product?
a	storage, storage life, product live cycle
b	purchase,storage, utility
c	core product, real product, extendet product
	What are convenience products?
a	meat, potatos,onions
b	easy to use, so prepeared that customer can use at once at home
c	coffee, tea, sugar, salt
11.	What are the functions of package
a	to cover,better look, better design function
b	to cover demaged products function
c	technical, marketing and ecological function
12.	What are the phases of the product living cycle?
a	development of productlines, change design, push the sale,
b	devlopment of assortment,
c	development, introduction, growth, ripe, degeneration
13.	What are transaction costs?
a	cost for transport, storage and distribution
b	cost for information, negotiation, adoption, control
c	cost for processing, advertising and distribution
14.	What is the definition for price policy?
a	development customers prices, retailer prices, market price
b	fixing discount prices, market introduce prices, retailer prices
c	dealing with fixing of the kind of equivalent, which customer has to
	pay for the use of efforts of the enterprise
15.	When consumer are ready to accept higher prices?
a	smart shopper,at the end of productuct living cycle, lack of products
b	good quality, good taste, good look, origin, organic food
c	never accept higher prices
16.	What is advertising?
a	all paid kind of non personal presentation and promotion of idea,
	goods or services at mass media by a sender can be identified
b	special salling actions
c	marketing promotion
17.	What is public relation?
a	customer interviews
b	creation and maintanance of good relatons to all staff of the
	enterprise with regard to internal and external public
c	brainstorming with staff of the enterprise
18.	What is direct marketing?
a	providing goods for wholesaler
b	providing goods fo retailer
c	sale free farm yard, free field or plantage, farmers market, mobile
	sale, own shop in the town
19.	What are the preconditions for the direct marketing?
a	to have machines enough at the farm
b	supply of all conditions to sell products and closeness to the
	customer market
c	availability of cooperating enterprises
20.	What are the motives for Direct Marketing for the enterprise?
a	more revenues compaired sale to trade, sure calculations, reduce
	of dependence of trader
b	to have farm shops at the town
c	to comunicate with trader direct
21.	What are the motives for Direct Marketing for the customer?
a	to whatch a farm and agricultural production
b	freshness, taste, product safty, origing of pruduct, way of production,
	concern to the enviroment, origin of organic food
c	to make excursions to farm enterprises
22.	What is the aim by the introduction of regional products
	for retail sale?
a	to create close relations to the customer
b	to promote direct marketing
c	cover demand of local customer, high quality, indreasing sale
23.	Why quality management systems(QMS)
	becomes more and more importance?
a	support the creation of maketing
b	globalisation of trade, increasing division of labour,
	quality safty, food scandales
c	to organize all paticipants of the marketing system
24.	What are the aims of introduction of
	Quality Management System (QMS)
a	increase and support of direct marketing
b	cost reduction, protection against liability claims, improvement
	of the efforts of the enterprise
c	confidence and reliability with customer,customer satisfaction,
	opening of new marketing channals, social acceptance.
25.	What belongs to a reliable Quality Management System (QMS)
a	involvement of all participated processors and traders
b	organisaton of reginal marketing, involvement of all stakeholder
c	independence, competence, stability, actuality,user friendlyness
	transperance, use of science

Дата добавления: 2015-11-04