high quality construction materials

Companies	CEMEX	KGK	Knauf	Lukoil	Nokian Tyres	Otis	Two Sticks	YIT	Skanska
Counrty	Mexica	Russia	Germany	Russia	Finland	USA	Russia	Finland	Sweden
Industry	cement	design and engineering	high quality construction materials	oil	tire manufacturer	elevators	Restaurants with Japanese food	Building company	construction and property development group
Expansion TO	USA, Latin America, Spain	Brazil	Russia	Europe	Russia	Russia	UK/China/Moscow	Russia	Russia
International Strategy	Horizontal diversification -> growth through acquisitions	Export or set its own sales office or a manufacturing Outward movement	JV, subsidiaries Vertical integration USING Russian raw materials and manpower	Brownfield M&A strategy Some activities may be performed in a less controlled way (franchising, licensing).	Greenfield Horizontal integration	4 JV for manufacture, installation and maintenance. only fully integrated elevator company manufacturing most elevator parts locally and importing key components from abroad	Adaptation Saving the unique atmosphere and core values JV strategic choices of standardization or adaptation of their marketing policies.	JV	Establishing of "local" presence (to be as local as possible) in the markets Combination of acquisitions with organic growth through the local subsidiary companies First mover Brownfield
Problem		based a representative sales office with its own sales team in Sao Paulo. Search for right partners but faced problems.	Initially sold Masonry Mill to the biggest construction materials market player LSR		the establishing of a manufacturing facility in Leningrad Region (in Vsevolozhsk)				in 2007 Skanska shut down its business in Russia and completely escaped from the market

Дата добавления: 2015-11-04