Complete the article with the following collocations:

Complete the article with the following collocations:

Outlets, benefited from, approve of, consisted of, purveyor, campaigns, depended on, believed in

Eric Bernat bought a troubled Spanish confectioner in the 1950s. He ¹_____________________ the importance of creating one brand and knew that success ultimately ²_________________________ eliminating the majority of the company’s 200 products to concentrate on building one truly global product – a lollipop, or “candy on a stick”. This innovative product allowed children to eat without getting their hands and clothes dirty. Suddenly Eric Bernat was on the way to becoming the world’s leading ³__________________ of candy that parents worldwide would ⁴______________________ their children eating!

His strategy had several phases, and the first one ⁵____________________ finding a name that would appeal to children everywhere and then promoting it worldwide. He chose Chupa Chups (from the Spanish chupar, to suck) and then asked famous surrealist painter Salvador Dali to design a colourful logo to accompany the marketing and advertising ⁶ _________________________. The product’s reputation soon ⁷ ______________________ his careful positioning tactics, and within five years his famous lollipops were being sold in 300,000 ⁸ _________________ throughout Spain.

Find the adjectives in the text describing the following

Complete the article with the appropriate form of the word in brackets:

Companies in the (¹high) _________________ competitive electronic industry are discovering something (²surprise) ________________ and curious: brands matter almost as much as exciting new technology. This has been (³clear) _____________ demonstrated by Samsung Electronics, which made a (⁴dramatic) ___________ new entry into the (⁵particular) _______________ difficult digital market this year.

Once best known for microwave ovens, it has transformed itself into a (⁶real, cool) __________________ brand and is (⁷success) _________________ selling (⁸style) ________________ flat-screen TVs, digital cameras and mobile phones.

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