Target Market metropolitan (audience of 25-35-year-old indigenous citizens, men and women, fashion and advanced. These are the people who work in the fashion world, media communications,

Brand	NIKE	ADIDAS
Target Market	metropolitan (audience of 25-35-year-old indigenous citizens, men and women, fashion and advanced. These are the people who work in the fashion world, media communications, marketing, entertainment and living in prestigious areas capitals of the world's largest) coastal (surfers, snowboarders, beach volleyball etc) urban (teenagers)
Logo
Slogan	“Just do it”	“Impossible is nothing”
Advertising	Nike - Clothing and footwear for sport and comfort lovers. So the brand is advertised with the help of people who “want to reach the top”.	Adidas focuses on great sportsmen. They show matches and sport celebrities, people that have reached the top yet.
Competative advantages	For today the corporation «Nike» owns 32% share in the world market sales of sportswear, footwear and equipment, twice the indicator of the main competitor of the German manufacturer - «Adidas».	Adidas has a big variety of brands, providing customers with goods for both winter and summer sports.
Products
Prestige	High market level

Дата добавления: 2015-11-04