Cupertino, California, U.S

Apple & Samsung

Logo

Official Name	Apple Inc.	삼성
Founded	April 1, 1976
Founders	· Steve Jobs · Steve Wozniak · Ronald Wayne	Lee Byung-chul
Headquarters	Cupertino, California, U.S	Seoul, South Korea
Type	Public	Chaebol
Industry	· Computer hardware · Computer software · Consumer electronics · Digital distribution	Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment
Revenue	US$ 182.795 billion (2014)	US$ 327 billion (2013)
Advertisement	Apple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997 to 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely associated with Apple. Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,^[and "Say hello to iPhone" has been used in iPhone advertisements.	Advert war with Apple.
Competitive advantage	Apple is famous first off all for his brand. Also known for attitude to their products.	A lot of products in all price categories.
Target	People of all ages. In priority young people and teens.	People of all ages. In priority working middle class people and teenagers.
Slogan	Think different.	-----
Examples of products
Name	IPhone 6 plus	Samsung Galaxy Note 4
Price	High	High

Дата добавления: 2015-11-04