o There are two principal kinds of packaged tours, the inclusive tour, usually on the scheduled airlines, and the charter inclusive tour, usually on chartered, scheduled airlines.
o There are two principal kinds of packaged tours, the inclusive tour, usually on the non-scheduled airlines, and the charter inclusive tour, usually on chartered, non-scheduled airlines.
98. ……..offer transportation, hotel accommodations, and transfer to and from the airport. The tourist pays a lower price for this package than if he were trying to make all the arrangements on his own.
· Packaged tours
o Inclusive tours
o Flashpacking tours
99. A sounder financial base became necessary, since tour groups were sometimes left stranded because tour operators did not have sufficient cash to pay the price of the …….
· aircraft charter
o accommodation
o transfer
100. Travel is made easier when ….
· there are no visa requirements and when the entry formalities are simple.
o governments don’t set the policy of their country towards tourism.
o governments don’t regulate the different components of the tourist industry.
101. Visa is ….
· a travel document that gives permission for a foreigner to enter, or in some cases to leave another country.
o relaxing the kind of regulation.
o a document giving permission to carry on a particular kind of activity after paying a fee.
102. Governments are also involved in day-to-day regulation of tourism including ….
· various kinds of licensing
o various kinds of catering
o various kinds of building.
103. A license is ….
· a document giving permission to carry on a particular kind of activity after paying a fee.
o a travel document that gives permission for a foreigner to enter, or in some cases to leave another country.
o relaxing the kind of regulation.
104. Governments perform …
· the research and analysis that result in statistics on the tourist industry.
o the research and analysis that result in statistic on the tourist industry.
o the research and analysys that result in statistic on the tourist industry.
105. Research generally means …
· collecting data that can be put into statistical form and the analysis means interpreting trends from the statistical figures
o analysis that result in statistics on the tourist industry.
o a document giving permission to carry on a particular kind of activity after paying a fee.
106. Research involves …
· travel statistics, tourist expenditures, the purpose of the trip or the tourist's reactions to his holiday.
o travel statistics, the purpose of the trip or the tourist's reactions to his holiday.
o travel statistics, tourist expenditures, the purpose of the trip or the tourist's reactions to his holiday, different kinds of licenses.
107. ……..makes it possible to find out why tourists visited a particular resort and what their reactions were.
· Deeper research
o Statistics research
o License research
108. The main aim of another kind of research is ….. It is necessary for governments to be engaged in promoting a flow of tourism
· to determine the social impact of tourism on an area.
o to collect data that can be put into statistical form and the analysis means interpreting trends from the statistical figures
o to regulate the different components of the tourist industry.
109. Where government investment in tourism is not direct, there must be an indirect investment …..
· in the form of building or improving the infrastructure.
o in the form of regulating the different components of the tourist industry.
o in the form of determining the social impact of tourism on an area.
110. The infrastructure consists of those things that are necessary before development can take place …..
· roads, electricity, telephone service, airports, and water supply.
o licenses, visas and other documents.
o relaxing the kind of regulation that is usually called "'red tape''.
111. Before a government …. tourist development, it usually ….to …. the market potential — the number or percentage of travellers it can…. to attract. This … by studies of the … and very often of the …..
· undertakes, attempts, determine, is followed, social impact, environmental impact.
o undertakes, attempts, determine, follows, social impact, environmental impact.
o regulates, attempts, determine, is followed, social impact, environmental impact.
112. The research is followed by the …. and development that ….improvement of the…, …and construction of the superstructure. The… at the present time is in favour of careful research and planning instead of growth and expansion.
· actual planning, include, infrastructure, financial arrangements, tendency, unrestricted
o actual planning, exclude, infrastructure, financial arrangements, tendency, unrestricted
o actual planning, include, superstructure, financial arrangements, tendency, unrestricted
113. The British Tourist Authority (BTA) is the statutory body responsible for …
· promoting
o actual planning
o financial arrangements
114. Britain a tourist destination worldwide. BTA's main responsibilities are …
· to promote tourism in Britain, to advise the government on tourism matters affecting Britain as a whole, and to encourage the provision and improvement of tourist facilities in Britain.
o to promote tourism in the USA, to advise the government on tourism matters affecting the USA as a whole, and to encourage the provision and improvement of tourist facilities in Britain
o to promote tourism in Britain, to advise the government on tourism matters affecting Britain as a whole, and to discourage the provision and improvement of tourist facilities in Britain
115. Research undertaken by the BTA has shown ….
· that visitors to Britain are attracted by several aspects: historic cities, museums and galleries, literary heritage, traditions, and the beauty and diversity of Britain's countryside and coasts.
o that visitors to the USA are attracted by several aspects: historic cities, museums and galleries, literary heritage, traditions, and the beauty and diversity of the USA countryside and coasts.
o that visitors to Britain are discouraged by several aspects: historic cities, museums and galleries, literary heritage, traditions, and the beauty and diversity of Britain's countryside and coasts.
116. Britain …a wide spectrum of accommodations ranging from small … (bed and breakfast) to luxuriously appointed …. cottages and apartments. В & B’s and the ….they offer to stay in the home of a British family are especially ….with overseas visitors.
· Offers, В & B’s, self-catering, opportunity, popular
o Offers, В & B’s, catering, opportunity, popular
o Offers, В & B’s, catering-self, opportunity, popular
117. The first purpose of tourist promotion is ….The second goal is…. The third aim of tourist promotion is….
· to retain the established market of people for whom travel is a normal form of recreation, to increase the size of the market, to overcome its seasonal bias.
o to make the entry formalities simple, set the policy of their country towards tourism, regulate the different components of the tourist industry.
o to promote tourism in Britain, to advise the government on tourism matters affecting Britain as a whole, and to encourage the provision and improvement of tourist facilities in Britain.
118. Through their tourist offices, governments do a great deal of…., both in the form of advertising and publicity. ….are known to be two main kinds of promotion. Publicity might be termed free advertising. Publicity consists of stories placed in newspapers and magazines about travels, accommodations, restaurants, and other parts of ….
· travel promotion, publicity and advertising, whole tourist industry
o licensing, publicity and advertising, whole tourist industry
o travel promotion, publicity and advertising, visa requirements.
119. Another kind of …. public relations comes under the heading of familiarization. The ….as it is commonly known, means different things to different people. People in the industry, especially those involved in sales- travel agents- are provided with free trips to tourist destinations. It is an opportunity for people to get to know some hotels and resorts…..
· tourist-connected, familiarization trip, better
o tourist-disconnected, familiarization trip, better
o tourist-connected, familization trip, better
120. ….is a term used for different means of spreading information in the form of news and advertising. Newspapers, magazines, radio and television are usually included in this term.
· Media
o A visa
o A license
121. ….demonstrate the benefits, which an organization has to offer. Many tourism products are not….. By describing them…, brochures are sure to become the only "evidence" of the product.
· Brochures, tangible, in print
o Media, tangible, in print
o Brochures, tangible, in writing
122. ….is considered to be a form of promotion that involves mailing ….to a selected list of customers by tour operators and travel agents. The …often includes previous customers, members of clubs or organizations, and so on.
· Direct mailing, brochures, mailing list
o Mailing, brochures, mailing list
o Direct mailing, visa, mailing list
123. National policy can also …..tourism. In some cases, this may work to …the country's nationals from travelling outward. Any country can discourage …simply by not providing accommodation and catering services, setting visa and entrance requirements that severely restrict entry, or by restricting the length of time a traveler can stay in that country.
· Discourage, prevent, incoming tourism
o encourage, prevent, incoming tourism
o Discourage, allow, incoming tourism
124. ….that are a customary feature of international travel are the basis for many of the statistics. ….are also required in several countries in order to get more accurate figures on the length of the tourist's stay. These forms are also known as ….and disembarkation cards.
· The arrival cards, departure cards, embarkation
o The departure cards, the arrival cards, embarkation
o Embarkation cards, the arrival cards, departure cards
125. Promotion involves …
· distributing information about a product, product line, brand, or company.
o distributing information about a product, brand, or company.
o distributing information about a product, product line, prices, or company.
126. Promotion is generally sub-divided into two parts:
· above the line promotion and below the line promotion.
o under the line promotion and below the line promotion.
o above the line promotion and up the line promotion.
127. Above the line promotion is promotion in the media……
· e.g. TV, radio, newspapers, Internet and mobile phones in which the advertiser pays an advertising agency to place the ad.
o e.g. TV, radio, Internet and mobile phones in which an advertising agency pays the advertiser to place the ad.
o e.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows.
128. Publicity is the deliberate…. to manage the public's perception of a subject. The ….of publicity …. people, goods and services, organizations of all kinds, and works of art or entertainment.
· Attempt, subjects, include
o Attempt, objects, include
o Attempt, subjects, exclude
129. Publicity methods include:
· contest; event sponsorship; analysis or prediction; poll or survey; invention and presentation of an award.
o wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners,
o mobile telephone screens, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses
130. The advantages of publicity are…., and ….(particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) …. the cost-structure.
· low cost, credibility, are changing
o high cost, credibility, are changing
o low cost, credibility, are not changing
131. Advertising …..
· is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
o occurs when a product or brand is embedded in entertainment and media.
o focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores, products, or companies.
132. Promoters bring crowds through a variety of methods. The most direct are …techniques such as plastering posters on outdoor walls, distributing …..on windows of cars parked in entertainment districts. Promoters also keep…., emails, SMS and MMS messages.
· guerrilla marketing, handbills, mailing lists
o monkey marketing, handbills, mailing lists
o guerrilla marketing, handbills, telephone directory
133. Many advertisements are designed to generate ….consumption of products and services through the ….and reinvention of the "brand image". For these purposes, advertisements sometimes ….their persuasive message with factual information.
· increased, creation, embed
o low, developing, embed
o increased, creation, embeds
134. Every major … is used to deliver these messages, …television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency …a company or other organization.
· Medium, including, on behalf of
o Media, including, on behalf of
o Medium, including, in behalf of
135. Commercial advertising media can include ….
· wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, etc.
o roads, sewers, electricity, telephone service, airports, and water supply
o contest; event sponsorship; analysis or prediction; poll or survey; invention and presentation of an award.
136. Mobile billboards …
· are truck- or blimp-mounted billboards or digital screens.
o occurs when a product or brand is embedded in entertainment and media.
o are the delivery of advertising material to recipients of postal mail.
137. The billboards are often….; some being …, and others employing spotlights. Some billboard displays are…, while others change; for example, continuously or periodically rotating among a set of advertisements.
· lighted, backlit, static
o lighted, backlit, dynamic
o unlighted, backlit, static
138. The TV commercial is generally considered the most …mass-market advertising format, as is reflected by the high prices TV networks charge for commercial …during popular TV events. The majority of television commercials feature a song or …that listeners soon relate to the product.
· effective, airtime, jingle
o ineffective, airtime, jingle
o effective, airtime, jingle-bells
139. There are two types of…., described as long form and short form. … infomercials have a time length of 30 minutes. … infomercials are 30 seconds to 2 minutes long.
· infomercials, Long form, Short form
o incomercials, Long form, Short form
o infomercials, Short form, Long form
140. The main …. in an infomercial is to create…, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have …from consumers and industry professionals.
· objective, an impulse purchase, testimonials
o subject, an impulse purchase, testimonials
o objective, an impulse desire, testimonials
141. Many different organizations are involved in tourism promotion. They include
· official and semi-official tourist bureaus, the transportation companies, tour operators, retail travel agents, and individual hotels or hotel chains.
o wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, etc
o contest; event sponsorship; analysis or prediction; poll or survey; invention and presentation of an award.
142. The typical modern "package hotel" includes
· a restaurant, a cafe shop for quicker and less expensive meals, and a bar or cocktail lounge.
o several restaurants.
o catering service.
143. Food, in fact, may be one of the reasons why people…. Many people go out of their way to visit France; for example, because of the …meals those are served there. Similarly, the excellent restaurants of Hong Kong constitute one of its … tourist attractions.
· travel, gourmet, principal
o eat, gourmet, principal
o travel, tasty, principal
144. The range of food service in hotels and restaurants today is…. In the first category, there are restaurants offering the highest grade of service with a full … menu. These include dishes served by the waiter from … in the dinning-room.
· extensive, a la carte, a trolley
o poor, a la carte, a trolley
o extensive, a la carde, a trolley
145. A second type of service is …where the menu can be either a la carte or…. In this system, the food is prepared …and then put on to silver plates and presented to the guests in the dinning-room.
· Silver, table d'hote, in the kitchen
o Silver, table dhote, in the kitchen
o Silver, table d'hote, on the hotplate
146. A third form of table service is …. The waiter receives the meal already plated from the service hotplate and only has to plate it in front of the guest. Plate service is offered where …service is necessary.
· plate service, speedy
o silver service, speedy
o plate service, slow
147. In a fourth type of service, called … a customer collects … from the service counter, chooses his dishes and selects the appropriate cutlery for the meal.
· self-service, a tray
o self-service, a trolley
o silver-service, a tray
148. A restaurant is
· an establishment that serves the customers with prepared food and beverages to order, to be consumed on the premises.
o a place where the range of food service is extensive.
o a place where the menu can be either a la carte or table d'hote.
149. The term … a multiplicity of venues and a diversity of styles of cuisine. Restaurants are sometimes also a feature of a … complex, typically a hotel, where the dining amenities are provided for the convenience of the residents and for the hotel to maximize their potential revenue. Such restaurants are often open ….
· Covers, larger, to non-residents also
o Covers, smaller, to non-residents also
o Covers, larger, only to residents
150. Which block of sentences is true?
· The provision of food and beverages to passengers, before, during and after a journey on trains, aircraft and ships and in buses or private vehicles is termed as transport catering.
o The provision of food and beverages to passengers, before, during and after a journey on trains, aircraft and ships and in buses or private vehicles is termed as catering.
o The provision of food and beverages to passengers, before, during and after a journey on trains and in buses or private vehicles is termed as transport catering.
151. Which block of sentences is true?
· These services of transporting catering may also be utilized by the general public. The major forms of modern day transport catering are airline-catering, railways catering, ship catering and surface catering in coaches or buses which operate on long distance routes.
o These services of catering may also be utilized by the general public. The major forms of modern day transport catering are airline-catering, railways catering, ship catering and surface catering in coaches or buses which operate on long distance routes.
o These services of transporting catering are not utilized by the general public. The major forms of modern day transport catering are airline-catering, railways catering, ship catering and surface catering in coaches or buses which operate on short distance routes.
152. Which block of sentences is true?
· Catering to airline passengers on board the air craft, as well as at restaurants situated at airport terminals is termed as airline catering. Modern airports have a variety of food and beverage outlets to cater to the increasing number of air passengers.
o Catering to airline passengers on board the ship, as well as at restaurants situated at airport terminals is termed as airline catering. Modern airports have a variety of food and beverage outlets to cater to the increasing number of air passengers.
o Catering to airline passengers on board the air craft, as well as at restaurants situated at airport terminals is termed as airline catering. Modern airports have a variety of food and beverage outlets to cater to the increasing number of railway passengers.
153. Catering to … both during the journey as well as during halts at different railway stations is called railway catering. Travelling by train for long distances …; hence a constant supply of a variety of refreshment choices helps to make the journey less tedious. On-board meal services are also provided on….
· railway passengers, can be very tiring, long distance trains
o railway passengers, can be very tiring, short distance trains
o railway passengers, can’t be very tiring, long distance trains
154. Which block of sentences is true?
· Ship catering is catering to cargo crew and passenger ship passengers. Ships have kitchens and restaurants on board. The quality of service and facilities offered depends on the class of the ship and the price the passengers are willing to pay. There are cruises to suit every pocket.
o
Ship catering is catering to ship passengers. Ships have kitchens and restaurants on board. The quality of service and facilities offered depends on the class of the ship and the price the passengers are willing to pay. There are cruises to suit every pocket.
o Ship catering is catering to cargo crew and passenger ship passengers. Ships have kitchens and restaurants on board. The quality of service and facilities offered depends on the class of the ship and the price the passengers are willing to pay. There are not cruises to suit every pocket.
155. Catering to passengers traveling by … such as buses and private vehicles is called surface catering. These eating establishments are normally located around a
bus terminus or on …. They may be ….
· surface transport, highways, either government run restaurants, or privately owned establishments.
o surface transport, country roads, either government run restaurants, or privately owned establishments.
o surface transport, highways, only government run restaurants.
156. Which block of sentences is true?
· The outdoor catering includes the provision of food and drink away from home base and suppliers. The venue is left to the peoples' choice. Hotels, restaurants and catering contractors meet this growing demand. The type of food and set up depends entirely on the price agreed upon.
o
The outdoor catering includes the provision of food and drink near home base and suppliers. The venue is left to the peoples' choice. Hotels, restaurants and catering contractors meet this
growing demand. The type of food and set up depends entirely on the price agreed upon..
o The outdoor catering includes the provision of food and drink away from home base and suppliers. The venue is left to the peoples' choice. Hotels, restaurants and catering contractors meet this growing demand. The type of food and set up doesn’t depend on the price agreed upon.
157. Some retail stores provide catering as an … facility. This type of catering evolved when large departmental stores wished to provide food and beverages to their customers …. It is … for customers to take a break from shopping, to have some refreshments at a different location.
· Additional, as a part of their retailing concept, inconvenient and time consuming
o Optional, as a part of their retailing concept, inconvenient and time consuming
o Additional, as a part of their retailing concept, convenient
158. Club catering
· refers to the provision of food and beverages to a restricted member clientele.
o is the provision of food and beverages to people to fulfill a social obligation, determined by a recognized authority.
o includes the provision of food and drink away from home base and suppliers.
159. The provision of food and beverages to people to fulfill a social obligation, determined by a recognized authority,
· is known as welfare catering.
o is known as industrial catering
o is known as outdoor catering
160. What type of catering includes catering in hospitals, schools, colleges, the armed forces and prisons?
· Welfare catering
o Outdoor catering
o Retail store catering
161. The provision of food and beverages to 'people at work,' in industries and factories is called
· industrial catering.
o outdoor catering.
o retail store catering.
162. What type of catering is based on the assumption that better fed people are happy and more productive?
· industrial catering.
o outdoor catering.
o retail store catering.
163. ….refers to the provision of food and beverages to people engaged in 'rest and recreation' activities.
· Leisure-linked catering
o Industrial catering
o Retail store catering.
164. What type of catering includes sale of food and beverages through different stalls and kiosks at exhibitions, theme parks, galleries and theatres?
· Leisure-linked catering
o Industrial catering
o Retail store catering.
165. The increase in the availability of leisure time and a large disposable income for leisure activities has made … a very profitable form of catering.
· Leisure-linked catering
o Industrial catering
o Retail store catering.
166. The service food system of …. type is a great advantage for the guests — they needn't wait for the waiters and checks.
· "the Swedish Board"
o "the Spanish Board"
o "the Swans Board"
167. Various juices, fresh cucumbers, tomatoes, salads, cereals, meat, milk and egg dishes, butter, pan-cakes cheese-cakes and pastry are recommended … in the service food system of "the Swedish Board" type.
· for breakfast.
o for dinner.
o for supper.
168. Fish assort and fresh vegetables, fish in marinade, jellied fish, meat assort, Russian salad, herring in dressing, mixed green salad can be recommended for appetizers… in the service food system of "the Swedish Board" type.
· for dinner.
o for breakfast.
o for supper.
169. For … the guests may have fried fish and chips (chipped potatoes), plain beefsteak and vegetables, poultry or game dishes in the service food system of «the Swedish Board" type.
· the main course
o dinner.
o supper.
170. For …we can recommend ice-cream with jam, fresh and stewed fruit, tea with lemon, black coffee, mineral water and special beverages in the service food system of «the Swedish Board" type..
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