Homework assignment – why We Buy? ? ?

HOMEWORK ASSIGNMENT – WHY WE BUY???

1. Interview a parent, guardian or neighbour who makes buying decisions for his/her family. Determine where this person most often buys the following:

Ш Groceries

Ш Gasoline

Ш Electronics

Ш A category of your choice

Why We Buy (5 factors)

1. Income and Price – the amount of money consumers have to spend
2. Status -
3. Current Trends – Fashions is it the ‘in’ look that lures teenages and adult consumers
4. Customs and Habits – Family, religion, community, and customs often affect consumer choices
5. Promotion – Business advertising and promotion are designed to influence consumer spending and create a desire for products and services

Of the 5 factors that influence buying decisions, determine which factor most influences this person in their purchase of the above items. Explain why this factor is important above all others. Place your responses in the chart below:

Category	Where items are bought	Factor that most influences buying decision And why it is most important
Groceries
Gasoline
Electronics
(Category of your choice)

2. Lifestyle advertising can create unrealistic expectations. Find one example of this type of advertising in each of the following media:

Ш Newspapers

Ш Magazines

Ш Television

Cut out the newspaper and magazine ads and describe in detail the television ad (what product is it for, when does the ad air on T.V. and what happens in the ad).

Briefly explain:

1. Why the ad is an example of lifestyle advertising and

2. What the ad suggests will happen to you if you use the product or service

Marking Scheme:

	Level 1	Level 2	Level 3	Level 4
Thinking/Inquiry
Analyzes, interprets and assesses information with ___________ effectiveness in order to form conclusions	Limited	Some	Considerable	A High Degree of	/5
Communication
Communicates information and ideas with __________ clarity	Limited	Some	Considerable	A High Degree of	/5

Дата добавления: 2015-11-04