Bartender Questionnaire

Jim Beam Mar 2015

Bartender Questionnaire

Thank you for taking the time to answer this questionnaire. Our research aims to discover what really makes bartenders tick.

Please feel free to give as much detail as you like, and please share any additional information you feel is relevant.

About you

• Why did you become a bartender?

• How long have you been bartending?

• What do you love about your job? And why?

• What do you dislike about your job? And why?

• Which brands (not booze) do you buy? And why?

• What are your ambitions within your bartending career?

• Would you like to be an ambassador for a drinks brand? If so, what would motivate you to do so?

About your bar

• What type of outlet do you work in? A traditional pub? A cocktail bar? A club? Please detail.

• What’s the capacity of your venue?

• Who are your typical clientele? City boys? Hipsters? Big parties? Couples?

• Which drinks do / don’t you enjoy making? And why?

• What inspires you to recommend one type of liquid over another?

• What are your team like? A big team? All ages? All levels?

• Which whiskies do you sell? Do you sell Jim Beam?

• Which is your bestselling bourbon?

• Do you have a cocktail menu? Is it extensive? Do you have any input into the menu? What is the average cost of a cocktail?

• Do you have a say in product listings / brands?

About whisky

• Do you drink whisky?

• Do you have a favourite bourbon?

• Do you have a favourite whisky cocktail?

• What inspires you to recommend one bourbon over another?

• Traditionally whisky is a liquid appreciated by older drinkers and deemed old fashioned by younger drinkers. How would you address this issue and encourage trial?

Does the role of bartender feature heavily in the solution?

About Jim Beam

• What does Jim Beam mean to you?

• Do you like Jim Beam? Why / why not?

• If yes, when do you drink it?

• What do you know about Jim Beam? Where it’s from? How old the brand is? How long it’s aged for?

• Have you ever had Jim Beam training?

• Have you ever seen Jim Beam POS? Is so, what did you think of it?

• Have you ever received a branded / non-branded gift or bar tool from Jim Beam? If so, please detail.

• Do you think Jim Beam is cool?

• Do you think Jim Beam is premium?

• Do you think Jim Beam is quality?

• Do you think Jim Beam is fun?

• What would you like Jim Beam to do for you?

About the industry

• What problems exist within the industry? What initiatives or changes would you implement in the industry if you had the chance?

About other brands

• What brands are you most loyal to? And why?

• Specifically regarding brands who try to engage you with competitions, incentives etc. who is getting it right? Who is getting it wrong? And why?

• Why kind of competition / incentive really excites you? One with small rewards for many, or a big reward for an overall winner?

• One that rewards with an experience? Or a covetable item?

• One that asks you to create something?

• What is the most memorable brand experience you’ve ever had?

• Are their certain brands that really irritate you with regard to how they communicate with you? Why so?

Дата добавления: 2015-11-04