The Guardian is a British national daily newspaper. Founded in 1821, it was known as The Manchester Guardian until 1959. From its beginnings as a local paper it has grown into a national paper

THE GUARDIAN

The Guardian is a British national daily newspaper. Founded in 1821, it was known as The Manchester Guardian until 1959. From its beginnings as a local paper it has grown into a national paper associated with a complex organizational structure and an international multimedia and web presence. The Guardian is currently edited by Alan Rusbridger. Its sister papers include The Observer (a British Sunday paper) and The Guardian Weekly. It has two online outlets based outside the United Kingdom, Guardian Australia and Guardian US.

In August 2013, The Guardian in paper form had an average daily circulation of 189,000 copies, behind The Daily Telegraph and The Times, but ahead of The Independent. The newspaper's online edition was the third most widely read in the world as of June 2012. Its combined print and online editions reach nearly 9 million readers.

The Guardian has changed format and design over the years, moving from broadsheet to Berliner. It has become an international media organization with affiliations to other national papers with similar aims. The Guardian Weekly, which circulates worldwide, contains articles from The Guardian and its sister Sunday paper The Observer, as well as reports, features, and book reviews from The Washington Post and articles translated from Le Monde. Other projects include Guardian Film, the current editorial director of which is Maggie O'Kane.

However, the sales are falling. Analyze the recent situation, draw graphs comparing its circulations for 2010 and 2014, and comparing its market share with The Times and The Sun. Suggest possible solutions to improving sales.

Circulations 2010 to present

Figures shown are average circulations of UK newspapers for January of each year. Only newspapers with circulations of more than 100,000 copies per day in January 2012 are listed. Regardless of immediate source, all figures originate from the Audit Bureau of Circulations (ABC).

Title
The Sun	2,213,659	2,409,811	2,582,301	3,001,822	3,006,565
Daily Mail	1,780,565	1,863,151	1,945,496	2,136,568	2,120,347
Daily Mirror	992,256	1,058,488	1,102,810	1,194,097	1,218,425
Daily Telegraph	544,546	555,817	578,774	651,184	691,128
Daily Express	500,473	529,648	577,543	639,875	674,640
Daily Star	489,067	535,957	617,082	734,311	779,376
The Times	384,304	399,339	397,549	457,250	508,250
Financial Times	234,193	275,375	316,493	383,067	390,315
Daily Record	227,639	251,535	291,825	306,872	323,831
The Guardian	207,958	204,440	215,988	279,308	302,285
The Independent	66,576	76,802	105,160	185,035	185,815

Дата добавления: 2015-11-04