Ravenbakh’s wedding industries.

Ravenbakh’s wedding industries.

Our company has a vide range of high quality handmade products made especially for weddings. We have been making girl’s most important day in their lives perfect since 1974. Our costumers are young and middle aged brides from very wealthy families. Our best products are “heaven wedding dresses” from our latest collection, they cost from $10 000 to $120 000.

Age breakdown of customers
Age group by %	10 years ago	5 years ago	This year
18 - 25
26 - 35
36 - 50
50+

Recent market research A large sample of 20-30-years-old men and women were interviewed. All had finished high school and were either still in higher education, or had successfully completed higher education.
	Agree	Disagree	Don’t know
Ravenbakh’s is for young couples.
Ravenbakh’s is a symbol of success.
Ravenbakh’s is a timeless classic.
Ravenbakh’s isn’t a part of style anymore.
Ravenbakh’s is overpriced.
Ravenbakh’s is for my generation.
Ravenbakh’s is an every girl’s dream.

We have decided to launch our best product once again in a limited edition.

1. The price will be high

It will be called “heaven wedding dress, a day in paradise.”

The image will be classy and splendid.

2. We will use such sales outlets as:

Specialist boutiques, elite stores, ateliers, airport shops and hotels.

We wont use such sales outlets as:

Supermarkets, discount stores, department stores.

3. Advertising

We want to project a unique image of an exclusive product.

We will use mass media, TV advertising and billboards.

Our slogan will be “be happily married with flash.”

We will use black and white pictures of old fashioned, traditional weddings.

We will use famous people or models to advertise the product by sending them a free dress specially made for their upcoming marriages.

4. Promotion

We won’t use any of banal ideas, like “two for the price of one” or vouchers. Ravenbakh’s will use smart marketing and try its best to protect the brand image. Working with a five star hotel after the purchase of our dress and taking the responsibility of organizing the ceremony of our clients would be a good idea for us. Of course our dresses will be packed with a personalized special gift for every client.

Дата добавления: 2015-09-30