Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wildsdorf and Alfred Davis in London,

ROLEX WATCH

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wildsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919. Backgroung information on Switzerland:

Population:8,081 million

Language: German, French, Italian, Romansh

Climate: The climate is moderate with no excessive heat, cold or humidity.From July to August the daytime temperature range is 18 to 28 °C and from January to February the range is -2 to 7 °C. In spring and autumn, the daytime temperature range is 8 to 15 °C.

Political situation: Progressive, stable

Economy: The economy of Switzerland is one of the world's most stable economies. Its policy of long-term monetary security and political stability has made Switzerland a safe haven for investors, creating an economy that is increasingly dependent on a steady tide of foreign investment.

Consumer features:

o Rich people like to wear luxury watches from respectable brands

o People who want to buy high quality product

o Reputable people who care about the brand name

o Highly self awareness people, who want something special and something unique

Cultural information:

o The Swiss value cleanliness, honesty, hard work, and material possessions.They are very proud of their environment and have a long tradition of freedom

o They are very proud of their neutrality and promotion of worldwide peace

o Combined cultures of the Europe

Summary:

Dear Sara,

Regarding for proposed expansion into Russia. This is a very big opportunity for us:our market has a great potential. But to enter the Russian market we should have more local knowledge about this country.Unfortunately, Russian economy is not stable, but we understand the risk. Our countries are very close,so there is no problems with transporting products. I think our product will expanse very fast in your country.

All the best,

Artyom

Дата добавления: 2015-09-29