Breguet is a Swiss manufacturer of luxury watches, founded by Abraham-Louis Breguet in Paris in 1775. Currently part of The Swatch Group, its timepieces are now (since 1976) produced in the

Breguet (watch)

Breguet is a Swiss manufacturer of luxury watches, founded by Abraham-Louis Breguet in Paris in 1775. Currently part of The Swatch Group, its timepieces are now (since 1976) produced in the Vallée de Joux in Switzerland. It is one of the oldest surviving watch-making establishments and is the pioneer of numerous watch-making technologies, the most notable being the tourbillon, invented by Abraham-Louis Breguet. It also produced the first wrist watch in 1810.

Backgroung information on Switzerland:

Population:8,081 million

Language: German, French, Italian, Romansh

Climate: The climate is moderate with no excessive heat, cold or humidity.From July to August the daytime temperature range is 18 to 28 °C and from January to February the range is -2 to 7 °C. In spring and autumn, the daytime temperature range is 8 to 15 °C.

Political situation: Progressive, stable

Economy: The economy of Switzerland is one of the world's most stable economies. Its policy of long-term monetary security and political stability has made Switzerland a safe haven for investors, creating an economy that is increasingly dependent on a steady tide of foreign investment.

Consumer features:

o Rich people like to wear luxury watches from respectable brands

o People who want to buy high quality product

o Reputable people who care about the brand name

o Highly self awareness people, who want something special and something unique

Cultural information:

o The Swiss value cleanliness, honesty, hard work, and material possessions.They are very proud of their environment and have a long tradition of freedom

o They are very proud of their neutrality and promotion of worldwide peace

o Combined cultures of the Europe

Summary:

Dear Adam,

Regarding for proposed expansion into Great Britain.This is a very big opportunity for us:our market has a great potential.But to enter the British market we should have more local knowledge about this country.Britain’s economy has been consistently rated one of the world’s 20 freest.So there mustn't be some problems with trade.People in Britain would like our product.Our countries are very close,so there is no problems with transporting products.I think our product will expanse very fast in your country.

All the best,

Lizabet

Дата добавления: 2015-09-29