Market research by Maria Buzina 10a

Market research by Maria Buzina 10a

Paper Town

Paper town is a British fashion brand, which is specialized on clothes for young people. It is 3 years old. Stores are situated in 10 European countries and 5 Asian countries. There are more women clothes, about 4:5 for men and women. The style is modern and fashionable. Main customers are young people.

Age breakdown of customers

Age group by % Last year This year

16-18
18-25
26-35
36+

Recent Market Research

A large sample of 16-35-year-old men and women were interviewed. All people are from different backgrounds, some of them are studying in school or in university, some of them had successfully completed higher education.

I often visit Paper Town	Agree 60	Disagree 40	Don’t know 0
I usually find what I need there	Agree 35	Disagree 60	Don’t know 5
Paper Town is near my house	Agree 45	Disagree 25	Don’t know 30
Paper Town is too expensive	Agree 15	Disagree 80	Don’t know 5
Paper Town is fashionable	Agree 75	Disagree 10	Don’t know 15
Paper Town is for my generation	Agree 75	Disagree 20	Don’t know 5
People look cool and sophisticated in Paper Town	Agree 60	Disagree 15	Don’t know 25
I will go to Paper Town again	Agree 80	Disagree 5	Don’t know 15

New necklace

Price: Medium

Name: Lucy in the sky with diamonds

Image: urban and retro

Sold in: department shops, airport shops, available in souvenir shops of British hotels and specialist boutiques.

Advertising: a young girl (famous young model who is popular among young adults) posing for a photo shoot on the white background. She is smiling and laughing. We can see the flashes of the cameras.

Our company wants to show style and life of a person, who wears our clothes and accessories. This advertisement will appear in magazines for teens and on the TV. Our slogan is “Paper Town is full of fashion ”.

Promotion:

· If you buy a bag and a T-shirt you get necklace for free.

· If your purchase coasts more than 100£ you get a 20% discount for the next purchase

Advices:

· produce more varied goods

· add other items except apparel and, accessories (perfume, home goods)

· More advertising in fashion magazines

· Seasonal sales and discounts

· Work together with a hotel chain

· Make a collaboration with famous designer

Дата добавления: 2015-09-29