Femen - a radical women's movement , which emerged in Kiev in 2008.

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11th grade pupil

Kudina Ruslana

" Femen " - a radical women's movement, which emerged in Kiev in 2008.

Domestic media broke child exaltation, savoring epatazhnist street actions ' Femen ': topless activists protest. During the four years of action " Femen " is not stopped, only increased their number and audacity. Movement not joined any political party and does not become the mouthpiece of a candidate at the next election. Not turned into a business project. The thesis of marionetkovist " Femen " faded. Moreover, fiscal austerity has hit " Sasha Shevchenko razlyvaet kastryulky of tea - the kettle in the apartment, kotoruyu îíà snymaet else together with dvumya girl, no. Not hvataet and cups: " I ​​love you in a jar of tea Nahl, okay? - Preduprezhdaet îíà her friend and fellow Anna Hutsol. - Good else, that pechene ymeetsya - Parents brought. By эtoho I holodala week. But zato pohudela for semok This is good. "

The phenomenon of movement «Femen» in Ukraine

However, later the Movement reaffirmed the information obtained financial support from Jed Sunden, owner holding KP Media - under, says Anna Hutsol, work supervisory Board, which provides them with tools, but does not interfere with work. The first action was a protest against disconnection of hot water in student dormitories Girls on Independence Square staged a symbolic bathing in pots.

New forms of women's movement activism and coming out on stage, it was formed as a grassroots («grass-root») organizations that vypratsovuyut and implement different tactics, indifferent to the academic, theoretical baggage of history and practice of feminism. As rightly noted by Maria Mayerchyk (Ph.D. in History, sotsioantropoloh, cultural historian, an expert on gender issues and queer studies) and Olga Plakhotnik (specialist in social philosophy, philosophy of education and gender studies), marketing protests " Femen " is based on the principles of operation of the mass cultural, commercial advertisements and tabloids.

" Femen " captivate the attention of shocking picture, naked body, combined with provocative and easily lodged topic flavored elements and show kostyumovanosti - all in order, so that the media picked up and replicated information. In this way, " Femen " reach a mass audience, mass media and popular debate. A successful event in terms of " Femen " - a popular event. Popular - efektyvizatsiya publicity, draw attention to the problem, a way to get out of the shadow of inefficient effort: "I was working in show business, and I always wondered why that's the work of NGOs, social movements, it is unknown? Nobody knows about it. Mass nobody knows. But what is there, Tina Karol broken dress - know it all. And all of this so interesting to watch. The fact that there is no idea of Ani Lorak flew pants - it's interesting. It's all terribly interesting " (Anna Hutsol).

The logic of action is that if a woman's body so well adapted for marketing purposes, so why not use it in their own interests in favor of women? If patriarchal consciousness sklepana so elementary that it is ready to consume any product, if it is presented against the background of a woman's breasts, then here's chest and now we listen carefully. The body in this case is the tugboat, conveyor social / political ideas that activists " Femen " convey to the community. "I think if this image can sell cookies, so why not in such a way pushing social issues. Do not see anything wrong "(Anna Hutsol).

From commercial projects " Femen " features that all their action promotes social or political idea. And the usual political / ideological manifestations distinguishes them cheerful, playful tone lehkostravnist ideas epatazhnist popularity filing: "I think feminism should stop being marginalized. It must be popular. This should be cool and fun, that's why I " Femen " I want it to be a popular easy feminism, such lehesenkyy - lehesenkyy "(Anna Hutsol).

The phenomenon of movement «Femen» in Ukraine

And here are the results: sometimes with zero budget aktsionistky achieve massive publicity, equal to the success of an information stage stars and the first state guests. Breast FEMEN- app appeared in the pages and screens of the German Spiegel, DeutsheWelle, Die Welt, British BBC, French L'express and France24, Polish Newsweek and Jesebel, the Italian Corriere della Sera and La Republica more. "In our opinion," Femen "is local, and the post-Soviet postkoloniyalnym project. Activities and position " Femen " if they try to correlate with the western areas of feminism, not clearly coincide with the boundaries of any of them.

" Femen " and use of the street Actionism as once did the radical feminists of the first and second "waves", and means of pop culture and consumerism that look purely postfeministychnymy (" icons " postfeminizmu consider, such as Madonna, Lady Gaga they...) in addition, articulating its plans to participate in the elections or the creation of a political party, " Femen " aspire to become part of government - liberal feminists. " Femen " is also a product of the post-Soviet system: the street came the current generation of 20-25 -year-olds that are growing at the time of independence.

The phenomenon of movement «Femen» in Ukraine

Girls in repeated interviews that oppose civil passivity that is the result of Ukraine " scoop." It is for this reason that their parents' generation hardly able to street protests and is not ready to accept the activities of activists. Parents are scared and prefer to daughter left "this fool " and moved on to a typical scenario of "women's happiness." " Femen " can also be post-revolutionary phenomenon, taking into account the revolution, where the possibility of street protests showed his power "(Mayerchyk M. Plakhotnik A. Radical " Femen "and a new women's activism. " Criticism ", Year XI, Number 11-12 (157-158), p 8).

Researcher considering moving into a broader context. Thus, in the current political circumstances in the country zadominuvala " moral and ethical " paradigm, with its clerical correlates, often one-sided and ethical Zamir even areas of civil protest and freedom, without clarifying the social background of the genesis, protest focus more. Rapidly swells and brunkuyetsya ethical and moral rhetoric in political and public space: the National Expert Commission of Ukraine on Public Ethics, Code of Conduct post- university. In the context of these processes undressing meaning " Femen "

according to M. and A. Mayerchyk Plakhotnik not worth reduced to striptease for epatazhnosti and jokes, or viewed through the optics of sexism. Business " Femen " is consistent answer empowerment discourse, for which she is an important relay agent conservative ideas (virginity, family, motherhood). That public nudity - baring breasts - desakralizuye, demaskuye all kinds of " December" interpretations of femininity (from breastfeeding to the erotic implications). " After that this is not shame, Exit and show topless. This is How áû hrazhdanskaya position. That is, we do not doshlo Society else to vzaymouvazhenyya in terms, that man can u realyzovat itself in lyubom plan. Why, If a woman vыshla and pokazыvaet breast, uh schytayut prostytutkoy? Or, there raznыe give assessment. Why? This is just hrazhdanskaya pozytsyya, I protest against cheho something I pokazыvayu breast, ODO pryvlech Attention... "(Anna Dyeda).

These actions also have resistance to attempts to reduce the post-Soviet capitalism woman to the position of matrimonial and mercantile troubled glossy Barbie: "At the moment we realize that we want the main active women, active socially and politically wife. I understand that the methods are strange and wild for our society, but in principle, hipertrofuyuchy situation to give it a naked woman madly, we try to show the active woman. And the only thing we are currently satisfied, that is what we have taught our society and press OK to accept the fact that women come out to protest "(Anna Hutsol).

Sociologist Larissa Beltser - Lisyutkina the Free University in Berlin, believes that the work " Femen " contains a significant portion of feminist ideas - not in the sense of classical feminism, of course, but rather the Post-classical. In fact, they use language that lonely - seksualizovana nude female physicality - which is universal in patriarchal- market system, as able to "sell everything." However, the idea of feminism and feminist theory in Ukraine often cause latent or overt rejection and: in the former Soviet mass consciousness perceived feminist political idea (and its extension in the form of gender theory and politics) as strange, imported from the West insidious attempt again (after the liberation of Soviet "state feminism ") enslave women as a threat to be called, those newly acquired glossy femininity.

Over the last decade, feminism came into public consciousness clearly negative image. Activists ' Femen ' seek their own interpretation of feminism. "We are not saying everybody collective and not reshaly way To to play on, that IOP We femynystky ili not femynystky. Mne kazhetsya we neofemynystky, New Projects femynystky, kotorыe If they want the same, and something Stariy femynystky, but deystvuyut Few second method. New Projects femynystky "(Alexander Shevchenko). "... Well, I'm against feminism trivial... I do not like those feminists who as ever had. That's the usual feminism, he did not like me, I do against him. Why, because those feminists, they just destroyed there any way they killed a woman as such. Because they just want to be someone else. Someone else - a man <... > I am but a woman must save themselves as creatures that actually created by God or nature <... > Perhaps this is feminism, but the new feminism. Feminism in a democratic society for the present, so... "(Inna Shevchenko). "I do not nazыvayu itself femynystkoy and ultrafemynystkoy. Then something for me in femynyzm Classic - this US femynyzm, kotorыy k pryshel us. This is for me áûëî nemnozhko stranno, but later something Again [ This is ] ravnopravye. For me preferably not ravnopravye and Changing concepts in mind. That is, ODO woman ponymala, that îíà not naravne with men, îíà Another simple. That is, uravnylovky neta "(Anna Dyeda). Obviously, this is not about changing the stereotypical post- glamorous feminine style, and use their marketing potential.

We can conclude one thing: aktsionistky forced to hear their voice and take it as a challenge.

" Femen " in Moscow. In the center - Sergey Mironov - leader of the "Fair Russia" in the State Duma of the Russian Federation

" Femen " in Moscow. In the center - Sergey Mironov - leader of the "Fair Russia" in the State Duma of the Russian Federation

Street Actionism the sight becomes an important political factor in the post. The action before the Iranian Embassy in Ukraine, and on the opening day of Iranian culture in the Ukrainian House Iranians against the death penalty, the mother of two children, was sentenced to kamenuvannya because of suspicion of adultery, has caused a storm in the global network "Internet". Hundreds of public letters of thanks from Muslim women, thousands of reviews, screencasts about " Femen " on global TV channels, skype live interview on Iranian television activists of the movement.

Another "hot" action - " Ukraine is not Alina ", " dedicated " Vladimir Putin's visit to Ukraine - caused a stir already in the rest of the world. Not to mention also the " antybordelni "

Performance before and during the football tournament Euro 2012, which were designed to appear to deconstruct Western line advertising agencies and replicated in Western popular consciousness the idea of ​​mass Ukrainian beauties willing to devote for nothing Modify foreigner. Not surprisingly, the activists come upon a problem. Yes, Inna Shevchenko fired at the press center of the Kiev city administration " virtually the day after the action <...>. When I came to work in the morning and, of course, this news service is monitored all the information it journalists, they know everything. I went, of course, in the morning I said, " Oh, hi, Star! ". I sat down at the computer and began to work. <... > And in the evening I called the girl 's frame <... > " Tomorrow at work does not come out " <...>. I go there all year arranged - well, really wanted to work in the Kiev administration journalist, the press service work. Worked for nine months and left the job because of the " Femen ". "

Alexander Shevchenko detained near Verkhovna Rada

On the other hand, there are numerous thoughts on " Femen " as a typical commercial project that playing card "body" as a resource. "... There comes a time further questions: who are these young women, what is their history of socially-aware, they are, whence came, who their parents are. You need to see who they are socially - is the most important question in the whole analysis. I would " give expensive ", in order to listen to their speech: doublespeak is not doublespeak. I think at least "easy doublespeak " there is a doublespeak - it's the socially position. At the very least, an interview with the band in the journal " Ohonёk " my assumption about the social position fully confirmed. So goes something like this: a group of young women, apparently without starting a prestigious position, but the " good bodies ". In those photos, I saw all of them are very slim, but at one - sitting in the splits in the snow. You can sit in a string? In our time nediynyy body - a resource (what in English is called the asset, when followed Weberian tradition). But the body - something private, clothing is not visible. The resource can be used only by making it visible - and that they are discoverable mode? Outside the body - no. Make visible body, which is a resource for the social promotion can be through show business, but there's more competition, it's a risky realm, and there is a lot of women's bodies, no worse or even better and " ready for anything " (because the show have business - men, and that they should be applied.) So: we must find another way to legitimately demonstrate Auteuil resource - their bodies (because the "just so" publicly unclothed not: it is a punishable violation of the rules). In this way (tool) are "social issues", "under which " these young women begin to undress in public. Of course, in the interview they say that his body lay down... - then you can substitute a quote... In my opinion, the group " Femen " - " victims" of patriarchy, not his dekonstruktory "

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