General Manager, Executive Chef, Restaurant Manager, Sales & Marketing

FROM:	Director of F&B		DATE	24.02.2011
VALID FOR:	Porterhouse Team
DISTRIBUTION:	General Manager, Executive Chef, Restaurant Manager, Sales & Marketing
SUBJECT:	OPERATIONS CONCEPT:

GENERAL AREA	PARTICULAR AREA	DESCRIPTION
Signage	Name / Lettering	Name: Porterhouse Bar & Grill Logo:
Outlet concept	General Description and Organisation	General: A casual steakhouse with The Best Steaks in Town, grill and bar over two levels with a live band played out in the evenings to lift the tempo over two levels. Porterhouse will boast one of the most extensive collections of Bourbons, Tequilas and Malt Whiskies around the world. Premium tastes in a relaxed environment. Head Down to the Music in Porter House’s Bar to listen to Abu Dhabi’s best Bands from around the world – featuring classic and modern songs coupled with a large selection of Draft Beers on tap with a fully trained European team to serve all the guests needs. Organisation: Restaurant Manager runs as independent outlet within hotel structure. Separate budget & P&L. Rules & Regulations: Casual Dress, smart, not sloppy
Interior Design	General: Rustic with natural wood accents. Grill level with mix of booths and tables, with open centre to the Bar Level. Bar level some booths with bar tables and high table seating, long bar with multiple Draft taps. Walls plastered with pictures of musicians etc, cactus, Bullheads, Wanted pics Colour Scheme: Wooden and brown tones Theme: The Best Steaks in Town for the Grill level Head Down to the Music for the Bar level Seating capacity: Grill Level – 70 Bar Level - 120
Furniture	Interior Furniture: Wooden tables and Chairs – rustic look, Table Top / Special: Salt and Pepper Grinders, Mini Miners Lamp – no flowers, placemats
Opening / Closing Hours	Grill Hours: 12.00h-15.30h & 19.00h-22.00h · Note: Bar level to be used as overflow seating if required Bar Hours: 12.00h-02.00h daily · Note: Grill level to be used as quieter seating and overflow for Bar after Grill hours – 22.30h -02.00h
Services / Offer provided	Grill: A La Carte Grill items with focus on The Best Steaks in Town. Special Offer: Large selection of Draft Beers with 7 different drafts to select from. In addition, wide selection of Tequila’s Bourbons, Whiskies and other spirits to choose from Cashiering System: individual micros cards per waiter with shift summaries and reports to be filled for financial summaries. Manager responsible for end day reports and balance.
Operational Hardware requirements	Hardware	Computer: 1 for use of Sous Chef and Manager in back of house. 5 micros terminals or Point of sales plus additional handhelds as well as 1 Laptop for the Ground Floor Hostess Area Printer: Micros printer in main kitchen and 2 on bar for product chits (1 up – 1 down). 3 printers for guest checks. 1 computer printer – small for Sous Chef and Rest Manager. Telephone: 4 lines – one in kitchen, one at grill bar and one in main bar on service side and one for the hostess Miscellaneous: Live band in evening and music controlled and pre programmed with blues and soft rock feel.
Operational Software requirements	PMS - Property Management System	Requirement: Micros/Fidelio
Office Software	Detailed Requirements: Micros Soft Office
Special Software	Detailed Requirements: Respak Reservation System linked to entire hotel
Staffing - Human Resources	Manning Guide	Position	No.	Comment
Manager		Brit, Aussie, S.Afr or N.Amer
Supervisor		1 Bar and 1 Rest
Staff
TOTAL
Shifts	Shifts / from - to	Total	Mgr	Sprv.	Staff
Uniforms	Management Male:
Management Female:
Supervisor Male:
Supervisor Female:
Staff Male:
Staff Female:
General Comment Uniforms: Denim pants with Porterhouse Polo shirts as well as short dark brown apron with the bull stitched in
Cleaning schedule	Organisation	General Comment: Staff of venue responsible for cleaning and upkeep during the shift, inclusive of spills, breaks and general cleanliness. HSKP not to be called during service hrs.
	What / Description	Who	When
Daily
Weekly
Monthly
Yearly
Marketing	Mission Outlet	Dual Mission; 1^st to provide The Best Steaks in Town, and 2^nd to allow our guests Head Down to the Music and enjoying great music and great times.
Target Customer	35-45 with a love of classic Blues/rock
Positioning Outlet	Casual Dining with excellent, grilled items and steaks. Generous portions and all American bar snacks.
Marketing Mix	Price
Advertising
Intern. Promo
Sales
PR
Database Customer	Responsible: Position Getting Information, how: System Description (merge with other databases):
Featuring Internal Print Matters, where
Featuring other Communication Channels, where
General Comment
Outlet Live	When Alcohol Licence is obtained

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