Good evening, colleges. As you can see, topic of my presentation is Foreign trade.
Foreign trade is the exchange of capital, goods, and services across international borders or territories. In most countries, such trade represents a significant share of gross domestic product (GDP).
Industrialization, advanced transportation, globalization, multinational corporations, and outsourcing are all having a major impact on the international trade system. Increasing international trade is the key factor to the continuance of globalization. Without international trade, nations would be limited to the goods and services produced within their own borders.
On this slide you can see Largest countries by total international trade. United States are situated on the first place with total international trade 3.825 billion dollars. Russia is on the 12 place. Our total international trade is 808.7 billion dollars.
Here you can see someimportant benefits of foreign Trade
· Increases the domestic competitiveness
· Takes advantage of international trade technology
· Increase sales and profits
· Extend sales potential of the existing products
· Maintain cost competitiveness in domestic market
· Increase potential for expansion of business
· Reduce dependence on existing markets
· Stabilize seasonal market fluctuations
· Risk of non-acceptance
· Risk of Exchange rate
· Lack of foreign currency
· Changes in the policies of the government
· Trade embargoes
· A seller's inability to provide the required quantity or quality of goods
· Cultural differences
· Language barriers
And the final topic of my presentation is Samsung's Marketing Strategy in India
A little about company.
Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. Samsung was founded in 1938 by Lee Byung-chull.
So, let’s get on the marketing strategy.
Product Innovation
Samsung's product range in India included TVs, audio and video products, information technology products, mobile phones and home appliances. Its product range covered all the categories in the consumer electronics and home appliances. Analysts felt that the wide product range of Samsung was one of main reasons for its success in the Indian market. Samsung positioned itself on the technology platform.
Pricing
Pricing also seemed to have played a significant role in Samsung's success. Samsung sales similar product at lower price than that of apple and Sony.
Distribution
Along with the launch of new products, Samsung also consolidated its distribution system. Samsung had 18 state- dealers and a direct interface. The direct dealer interface helped the company get quick feedback from dealers, and enabled it to launch products according to consumer needs.
Advertising and Sales Promotion
In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the company. So, in order to establish itself in the Indian consumers' mind, Samsung launched corporate advertisements highlighting its technologically superior goods.
Thank you for your attention. Feel free to ask me questions.
List of literature
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