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1. | What is marketing? |
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a | another word for purchase |
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b | marketing comprehends the whole enterpreise |
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| considered from the result i.m from the consumer point of view | ||||||
c | another word for trade |
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2. | What influences costomer satisfaction? |
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a | promisses and image of provider |
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b | active experiences, individual solution of problems |
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c | to cover the needs and wishes of the target market |
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3. | How an enterprise can reach consumer satisfaction? | ||||||
a | to cooperate with the best provider |
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b | to fulfil the customers demands and expectations |
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c | to organize excellent relations to the ratailer |
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4. | Who are the participants of the marketing system? |
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a | marketing organisations, customer organisations |
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b | organisations for consumerprotection |
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c | provider, own enterprise, competitors, dealer, customer |
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5. | What is marketing mix? |
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a | sale, purchase,advertising, management |
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b | market policy, human resouce management, coustomer interview | ||||||
c | product policy, price policy, distribution policy, communication policy | ||||||
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´6. | Steps of the decision making process of a consumer | ||||||
for the purchase of a product | |||||||
a | recognition of demand, looking for informations, selection of | ||||||
alternatives and purchase |
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b | selection of alternatives, consultation with friends, evaluation after | ||||||
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c | save money, preperation of purchase |
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7. | What are forms of communication for an interview? |
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a | newspaper, TV, radio, round tabel discussions |
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b | oral (personal, by telefone), written(offline, online) |
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c | brain storming, interviews at marketing research institutes | ||||||
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8. | What is the classification of products? |
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a | commodities, brand products, convenience products |
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b | consumption goods, industrial goods, service bundle, pure service | ||||||
c | consumption goods, convenience products, barand products | ||||||
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9. | What are the three dimensions of a product? |
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a | storage, storage life, product live cycle |
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b | purchase,storage, utility |
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c | core product, real product, extendet product |
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What are convenience products? |
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a | meat, potatos,onions |
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b | easy to use, so prepeared that customer can use at once at home | ||||||
c | coffee, tea, sugar, salt |
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11. | What are the functions of package |
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a | to cover,better look, better design function |
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b | to cover demaged products function |
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c | technical, marketing and ecological function |
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12. | What are the phases of the product living cycle? |
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a | development of productlines, change design, push the sale, | ||||||
b | devlopment of assortment, |
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c | development, introduction, growth, ripe, degeneration |
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13. | What are transaction costs? |
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a | cost for transport, storage and distribution |
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b | cost for information, negotiation, adoption, control |
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c | cost for processing, advertising and distribution |
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14. | What is the definition for price policy? |
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a | development customers prices, retailer prices, market price | ||||||
b | fixing discount prices, market introduce prices, retailer prices | ||||||
c | dealing with fixing of the kind of equivalent, which customer has to | ||||||
| pay for the use of efforts of the enterprise |
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15. | When consumer are ready to accept higher prices? |
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a | smart shopper,at the end of productuct living cycle, lack of products | ||||||
b | good quality, good taste, good look, origin, organic food |
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c | never accept higher prices |
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16. | What is advertising? |
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a | all paid kind of non personal presentation and promotion of idea, | ||||||
| goods or services at mass media by a sender can be identified | ||||||
b | special salling actions |
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c | marketing promotion |
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17. | What is public relation? |
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a | customer interviews |
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b | creation and maintanance of good relatons to all staff of the | ||||||
enterprise with regard to internal and external public |
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c | brainstorming with staff of the enterprise |
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18. | What is direct marketing? |
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a | providing goods for wholesaler |
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b | providing goods fo retailer |
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c | sale free farm yard, free field or plantage, farmers market, mobile | ||||||
| sale, own shop in the town |
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19. | What are the preconditions for the direct marketing? | ||||||
a | to have machines enough at the farm |
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b | supply of all conditions to sell products and closeness to the | ||||||
customer market |
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c | availability of cooperating enterprises |
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20. | What are the motives for Direct Marketing for the enterprise? | ||||||
a | more revenues compaired sale to trade, sure calculations, reduce | ||||||
| of dependence of trader |
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b | to have farm shops at the town |
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c | to comunicate with trader direct |
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21. | What are the motives for Direct Marketing for the customer? | ||||||
a | to whatch a farm and agricultural production |
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b | freshness, taste, product safty, origing of pruduct, way of production, | ||||||
| concern to the enviroment, origin of organic food |
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c | to make excursions to farm enterprises |
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22. | What is the aim by the introduction of regional products | ||||||
for retail sale? |
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a | to create close relations to the customer |
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b | to promote direct marketing |
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c | cover demand of local customer, high quality, indreasing sale | ||||||
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23. | Why quality management systems(QMS) | ||||||
becomes more and more importance? | |||||||
a | support the creation of maketing |
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b | globalisation of trade, increasing division of labour, |
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| quality safty, food scandales |
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c | to organize all paticipants of the marketing system |
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24. | What are the aims of introduction of | ||||||
Quality Management System (QMS) | |||||||
a | increase and support of direct marketing |
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b | cost reduction, protection against liability claims, improvement | ||||||
of the efforts of the enterprise |
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c | confidence and reliability with customer,customer satisfaction, | ||||||
| opening of new marketing channals, social acceptance. |
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25. | What belongs to a reliable Quality Management System (QMS) | ||||||
a | involvement of all participated processors and traders |
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b | organisaton of reginal marketing, involvement of all stakeholder | ||||||
c | independence, competence, stability, actuality,user friendlyness | ||||||
| transperance, use of science |
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Дата добавления: 2015-11-04; просмотров: 15 | Нарушение авторских прав
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