Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain.

Brand	Zara	H8M
History	Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain. Amancio specialized on clothes.	The company's founder Erling Persson traveled in 1946 in the United States and came up with the business idea back to offer fashionable clothing at great prices. In 1947 he opened his first shop Vasteras, Sweden "Hennes", in which he exclusively sold women's clothing.
Product range	Lower Garment, Upper Garment, Shoes, Cosmetics and Complements.	In addition to clothing, H&M offers customers a variety of goods for the interior (pillows, textile and so on)
Price/quality	For not very big prices,you can buy a product of good quality	High-quality products in Zara. Sometimes the quality is not very good and the prices are high.
Target segment	Medium class and high class.	Woman, medium class.
Image	Plays on great history and high status.	Since 2004, the company introduced the practice of issue of the collections in collaboration with renowned designers. High status.

Дата добавления: 2015-11-04