Brand | Pit-Product | Ostankino | |||
Target Market | Pit-product's ad is aimed on housekeepers about 28-45 years who is tired to spend a lot of time on the kitchen. | Ostankino tries to involve whole families: from the youngest to the oldest members. | |||
Logo |
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Slogan | “Good food – better mood” | «Father can everything!” | |||
Advertising | Bright, catchy TV-commercials, together with funny and attractive billboards catch an eye all over the city | Twice a year Ostankino launch federal commercials, which are supported by Russian government | |||
Competitive Advantages | · Unique package · Finnish receipt · Better price · A wide range of meat products | · Company has a long history · A lot of products: from frozen pancakes to dumplings | |||
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Quality | High Finnish quality | High |
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| As the marketing expert Philip Kotler has said, 'The most distinctive skill of professional marketers is their ability to create, maintain, protectand enhance brands.'But, despite the best efforts | | | Target Market metropolitan (audience of 25-35-year-old indigenous citizens, men and women, fashion and advanced. These are the people who work in the fashion world, media communications, |
