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HOMEWORK ASSIGNMENT – WHY WE BUY???
1. Interview a parent, guardian or neighbour who makes buying decisions for his/her family. Determine where this person most often buys the following:
Ш Groceries
Ш Gasoline
Ш Electronics
Ш A category of your choice
Why We Buy (5 factors)
Of the 5 factors that influence buying decisions, determine which factor most influences this person in their purchase of the above items. Explain why this factor is important above all others. Place your responses in the chart below:
Category | Where items are bought | Factor that most influences buying decision And why it is most important |
Groceries
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Gasoline
| ||
Electronics
| ||
(Category of your choice)
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2. Lifestyle advertising can create unrealistic expectations. Find one example of this type of advertising in each of the following media:
Ш Newspapers
Ш Magazines
Ш Television
Cut out the newspaper and magazine ads and describe in detail the television ad (what product is it for, when does the ad air on T.V. and what happens in the ad).
Briefly explain:
1. Why the ad is an example of lifestyle advertising and
2. What the ad suggests will happen to you if you use the product or service
Marking Scheme:
| Level 1 | Level 2 | Level 3 | Level 4 |
|
Thinking/Inquiry | |||||
Analyzes, interprets and assesses information with ___________ effectiveness in order to form conclusions | Limited | Some | Considerable | A High Degree of | /5 |
Communication | |||||
Communicates information and ideas with __________ clarity | Limited | Some | Considerable | A High Degree of | /5 |
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