Very rich people, mainly men,(about 1 million $ income a year) more than 35 years old. These men want to emphasize their status in society.

Brand	Patek Philippe	ROLEX
Target Market	Very rich people, mainly men,(about 1 million $ income a year) more than 35 years old. These men want to emphasize their status in society.	The actual age of the target market is 25-54 year olds, it is narrowed down to those with - High Income Households - Great Spending Power - Full-Time Employment - Educated Consumers who care about appearance.
Logo
Slogan	You never actually own a Patek Philippe. You merely look after it for the next generation. Begin your own tradition	A CROWN FOR EVERY ACHIEVMENT. It doesn’t just tell time,it tells history.
Advertising	The strong emotional statements and the universal validity of the theme account for its enduring popularity.They focus on their history and heritage.	Rolex usually involve famous and succesful people in their advertising campaigns.Rolex position itself as one of the richest and most powerful watches companies.
Difference	The worldwide watch community focuses mainly on the 2 brands that have the best name and achieve highest collector prices; Rolex & Patek Philippe. Both are traditional watch brands, all swiss made, independent & innovative, consistent and although PP is nowadays more aware about their history than Rolex, both have built up the best possible heritage.However Rolex is a luxury mass producer and Patek Filippe has always been exotic, delivered in small quantity to best buyers in the market, fragile and complicated.
Product
Prestige	v Very high level. Popularly regarded as a status symbol	v Very high level. Popularly regarded as a status symbol

Дата добавления: 2015-11-04