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Cultural awareness is hugely important in our increasingly international and global communities. Businesses, both small and large, are increasingly working within a global market and with



Cultural awareness is hugely important in our increasingly international and global communities. Businesses, both small and large, are increasingly working within a global market and with multicultural teams. The ability to communicate openly with other cultures is vastly important to create a successful business with an open and welcoming culture and attitude.

If you have ever traveled or done business on an international scale you’ll have experienced cultural differences. They can lead to some general amusement over misunderstandings however, they can cause some issues in business or your career.

Cultural awareness is so important because it has a huge impact on communications and negotiations, especially within a business environment. When it is addressed properly it can actively build great cross cultural business relations however when ignored or not thought of as anything important the lack of cultural awareness can lead to breakdowns in communication and business relationships.

International businesses should always handle overseas dealings with cultural sensitivity to avoid offence to foreign business colleagues, clients or suppliers. Being culturally aware will also avoid the expense of miscommunications. All in all, becoming culturally aware will allow your business to handle international relations with respect and understanding, resulting in effective cross cultural management and successful business dealings. How do I make my team more culturally aware?

Cultural awareness training, also known as cross cultural training, allows your employees the chance to learn and understand the varied customs and cultures of the country you are looking to do business in. Experienced trainers can come to the comfort of your own offices to teach employees in a familiar and relaxed environment.

International business dealings can be challenging, but with the support of cross cultural training your team will improve their cultural awareness, helping your company to be successful further afield.


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