This questionnaire is about your preferences when it comes to bread. Please don’t think too much, just tick whatever option first comes to your mind.

Dear all,

This questionnaire is about your preferences when it comes to bread. Please don’t think too much, just tick whatever option first comes to your mind.

1) When buying bread, my main concern is that it should be...

a) Cheap

b) Healthy

c) Tasty

2) How much do you miss fresh bread that doesn’t come from a factory?

a) I think about it every day and wish I could buy it here

b) It’s difficult to live without it, but I manage just about

c) I am indifferent about fresh bread

d) I prefer cheap bread from the supermarket

e) The bread I usually buy here is just fine

3) Where do you usually buy your bread?

a) Usually from the supermarket, but every once in a while I treat myself, travel to the other end of Moscow and buy fresh bread in an expensive bakery

b) Always from the supermarket

c) Other option, please explain:

4) How much money do you spend on bread (average price for one packet)?

a) Under 50 roubles

b) Between 50 – 100 roubles

c) Between 100- 200 roubles

d) Over 200 roubles

5) How much would you be prepared to spend for a fresh roll with fresh fillings – tailor-made for you?

a) Under 50 roubles

b) Between 50 – 100 roubles

c) Between 100- 200 roubles

d) between 200- 300 roubles

e) more than 300 roubles

6) When I eat bread, I usually eat it (please only tick one option)

a) On its own, with some filling or spread

b) Together with a main dish

7) What do you put on your bread (more than one answer is possible, please tick all that apply)

a) sausages

b) мeat

c) marmelade/ jam

d) honey

e) cheese

f) peanut butter

g) butter

h) chocolate spread

i) a different spread (please specify):

j) marmite

k) eggs

l) baked beans

8) When I eat bread, I usually also drink (more than one answer is possible)

a) Coffee or tea

b) Juice

c) Milk, milkshakes, cacao, hot chocolate

d) Alcoholic drinks

9) German bread is...

a) tasty

b) healthy

c) crunchy

d) expensive

e) I have never tried it

10) How likely would you be to try fresh German rolls if they were offered in Moscow?

a) Very likely, where? When? I’m reaaaady!

b) Likely

c) Don’t care much

d) No, don’t want to

Please look at the following pictures and tell me what you associate with them!

1) (only tick one option!)

a) cheap, healthy and tasty

b) cheap, unhealthy and tasty

c) cheap, unhealthy and not tasty

2) (only tick one option!)

a) cheap, healthy and tasty

b) cheap, unhealthy and tasty

c) cheap, unhealthy and not tasty

3 (only tick one option!)

a) cheap, healthy and tasty

b) cheap, unhealthy and tasty

c) cheap, unhealthy and not tasty

4 (only tick one option!)

a) cheap, healthy and tasty

b) cheap, unhealthy and tasty

c) cheap, unhealthy and not tasty

5) and now for something completely different: the name of our company, just tell me which one you like best J Some of the words are in German- please DON’T look them up, just follow your gut feeling, okay?

a) Supergut- Butterbrot

b) Fritz Butterbrot

c) Crunchy yummy German Bread

d) German breadness – das ist fantastisch!

e) breadfully tasty German

f) healthylicious German bread

g) Das Brot.

h) oh god no, that’s all bollocks. I suggest:

6) You are almost there. Now we just need a slogan, pick one (I know this is cheesy, but just pretend you would really buy or not buy depending on the slogan, okay?)

a) crunch yourself into a healthy day

b) want to start your day with a healthy snack?

c) healthy goodness- and the day is yours!

d) crunch yourself healthy!

7) THANK YOU!!!!!!!

Дата добавления: 2015-09-30