Amancio Ortegaopened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain.

Rudnik Polina 10 “B”

Amancio Ortega opened the first Zara store in 1975 in a central street in downtown La Coruña, Galicia, Spain.

As of 2007, Zara stores have men's clothing and women's clothing, each of these subdivided in Lower Garment, Upper Garment, Shoes, Cosmetics and Complements, as well as children's clothing (Zara Kids). Currently their sizing on women's clothing goes to a US size 12 or a UK size 14.

	Age breakdown of customers
Age group by %	10 years ago	5 years ago	This Year
18-25
26-35
36-50
50+

Recent market research

A large sample of 20-35 –year –ild men and women were interviewed.All had finished high school and were either still in high education, or had successfully completed education.

Ortega is a timeless classic	Agree 80	Disagree 10	Don’t know 10
Ortega is a symbol of success	Agree 75	Disagree 15	Don’t know 10
Ortega is too expensive for me	Agree 80	Disagree 15	Don’t know 5
Ortega for my generation	Agree 85	Disagree 10	Don’t know 5
People look cool and sophisticated Ortega	Agree 70	Disagree 20	Don’t know 10
I did buy other goods with the Ortega brand	Agree 20	Disagree 40	Don’t know40
Ortega is for mum and dad	Agree 20	Disagree 65	Don’t know 15

New product by Amancio Ortega

Clothes for women.

1.

Price: high

Name: Fragrances by Amancio Ortega. Zara

Image: outside and sporty, young and fun-loving and classic

2. where it will be solt

-department stores

- airport shops

- specialist boutiques

3.

-Kind of image

Expensive, luxurious

-Media

Mass media

-Pictures and photo

- Famous people

Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world."

This very well, for us.
4.

Promotion

1) I think we should spend money on advertising and protecting the brand image.

2) We will offer two for the price of one.

Дата добавления: 2015-09-30