Yves Saint Laurent YSL (also known as Saint Laurent Paris) is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The founder of the brand died in 2008 and had

Avdeenko Daria 10 «B»

Yves Saint Laurent YSL (also known as Saint Laurent Paris) is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The founder of the brand died in 2008 and had last produced the haute couture line in 2002.

Founded in 1961 it has been considered one of the world's most prominent fashion houses and known for its modern and iconic pieces, such as its tuxedo jackets for women. Today Saint Laurent Paris markets a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, and jewellery. Yves Saint Laurent Beauty also has a notable presence in the luxury beauty market, although this is run independently through L'Oreal Paris that licenses the name.

Age breakdown of customers
Age group by %	10 years ago	5 years ago	This year
18-25
26-35
36-50
50+

Recent market research

A large sample of 20-35-year-ild men and women were interviewed. All had finished high school and were either still in high education, or had successfully completed higher education.

Yves Saint Laurent is a symbol of success	Agree 70	Disagree 20	Don’t know 10
Yves Saint Laurent is a timeless classic	Agree 80	Disagree 10	Don’t know 10
I’d buy other goods with the Yves Saint Laurent	Agree 40	Disagree 55	Don’t know 5
People look cool and sophisticated in Yves Saint Laurent	Agree 80	Disagree 15	Don’t know 5
Yves Saint Laurent is for my generation	Agree 50	Disagree 25	Don’t know 25
Yves Saint Laurent is too expensive for me	Agree 50	Disagree 30	Don’t know 20
brand Yves Saint Laurent is old-fashioned and boring	Agree 20	Disagree 20	Don’t know 60

New product by Yves Saint Laurent.

Parfume for women

Price: high

Name: Manifesto Yves Saint Laurent for women

Image: oriental and evening

2. where it will be solt

ü Specialist boutiques

ü Expensive department shops (tsum)

ü Airport shops (duty free, expensive part) and luxurious hotels

3.

§ Kind of image

Luxurious, expensive

§ Media

Mass media/Banners

§ Slogan

«Audacity - it's art!»

§ Pictures and photos

§ Famous people

Lindsey Wixson is a famous american model. She has been working with Miu Miu, Prada for several years.

So, we think that her advertisment of our product will be very succussful for out company.

Lindsey Wixson expressed a desire to cooperate with us and advertise our product.

4.

Promotion.

1) We can sell sets (parfume for women and parfume for men) at the price, which will be lower than two products separately

2) We can give some present (samples of new cosmetic) for our customers, if they exceed a certain amount of money.

Дата добавления: 2015-09-29