Orbit is a brand of chewing gum, produced by the English company Wrigley Company. It's one of the world's largest producers of chewing gum.

ORBIT.

Orbit is a brand of chewing gum, produced by the English company Wrigley Company. It's one of the world's largest producers of chewing gum.

"Orbit" is its primary brand of gum, which came onto the market in 1976. It was initially sold only in Scandinavia, but later became available in other countries throughout Europe,

Background Information for Great Britan:

Population: ~ 53 012 456

Climate: temperate; humid and overcast;

Official languages: English

Political situation: monarchy

Economy: England's economy is one of the largest in the world, with an average GDP per capita of £22,907. Usually regarded as a mixed market economy, it has adopted many free market principles, yet maintains an advanced social welfare infrastructure.

Consumer behavior:

1. Typical consumer society

2. The target market is similar to the European

3. 65% of the population is under 30, a very young consumer base

4. Most shopping is done at cash-and-carry warehouse. Men and teens do the shopping.

Summary:

Dear Ariel,

I'm writing in regard to the expansion to the Russian market. On behalf of the research team I would like to point out that it is one of the most friendly markets among all others outside England and also to emphasize the close relationship of cultures. Russian market is large with big potential and the target market is known because of the similarities with the European market. The product will be very popular especially among our teenagers and youth, which are mostly influenced by advertising. Besides, our production is based on environmentally-clean products, which allows improving the quality of our production. That’s why my opinion is that “Orbit” will be in demand in Russia. I consider, the brand can even create competition with “Dirol”, which now practically monopolized the market in the country.

Sincerely yours,

Polina Lozovator

Дата добавления: 2015-09-29