History of the Company

Introduction

Overview of the Apple Inc.

Apple Inc (NASDAQ: AAPL, formerly Apple Computer, Inc) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Well-known hardware products include the best of Macintosh line of computers, IPod, iPhone and IPad. Apple software includes the Mac OS X operating system; ITunes media browser; iLife suite of multimedia and creativity software; IWORK office suite, Aperture, a professional photography package; Final Cut Studio, Suite of professional audio and film - industry software products; Logic Studio, a set of music production tools; Safari Internet browser, and IOS, the mobile operating system. As of August 2010 [update], the company operates 301 stores in ten countries, and an online store where hardware and software products are sold. Since May 2010 [update], Apple is one of the largest companies in the world and the most valuable technology company in the world, surpassing Microsoft

Apple Inc.

Powered by April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company formerly known as Apple Computer, Inc, for its first 30 years, but removed the word "Computer" on January 9, 2007, according to the current expansion of the company in the consumer electronics market in addition to its traditional focus on personal computers. As September 2010 [update], Apple had 46,600 full-time employees and 2,800 temporary full-time employees worldwide and had worldwide annual sales of $ 65,230 million

For reasons as varied as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the best company in the United States in 2008, and in the world in 2008, 2009 and 2010. The company has also received widespread criticism of its contractors, labor, environmental and business practices.

History of the Company

3.1 When it’s started

XX century is called the century of aviation and space exploration. But the 70-ies of the last century can also be called the era of the formation of the modern IT-industry. And not the least important role is played by Apple.

At the time, the computer was a huge and expensive machines used exclusively in industrial areas and major research centers, and major manufacturers such as Xerox, Atari, Hewlett-Packard, with great doubt about the prospects of their production for personal use. The buyers of these computers could be only technically competent mad, because what was called a computer, was a set of "do it yourself". For example, Altair 8800 sold without the software and the operating system, so the program the machine was forced to the purchaser. The entire assembly and soldering also had to perform a user, it is also proposed to myself to add extra memory chips, teletype or a TV monitor. By the end of the build cost of this dubious pleasure was about $ 3,000. But people living in Silicon Valley, - is, for the most part, manic geeks, divorced from reality, the Americans call them "killjoys", and such factors as economic feasibility, meant to them, frankly, not much.

Silicon Valley - a chain of cities in the form of, J, starting from San Francisco and makes a loop to the Gulf to the east of San Jose. It consists of 18 cities, including Mountain View, birthplace of one of the founders of Apple - Steve Jobs (Steve Jobs), and San Jose - the place where he lived and worked for other people, to make every effort to create the Apple - Steve Wozniak (Steve Wozniak).

Steve Wozniak, in addition to owning a wonderful name, distinguished extraordinary mind, and was a technical center of the future of the company, while Steve Jobs was the one who drew from ideas Wozniak benefit.

Despite the four-year age difference, they were friends for many years, they were connected to the electronics of common interest and lack of interest in the youth party, making friends outsiders among their peers - a typical situation for the "nerds".

Дата добавления: 2015-10-28