Directorial Philosophy

For a jitter-cut sensory-overload spot that requires an improvisational shooting style, I may not be the best choice of director. I believe that organization and thorough pre-production allow for better and more effective image-making. To me, a thirty-second spot is a thirty-second movie, and I take a very systematic, cinematic approach to creating it.

My workflow emphasizes pre-production. I begin by discussing the concept with the client or agency creative team, read (or write) the script, and then determine the best way to tell the story on the screen. I personally scout and shot-list every project in advance, and I collaborate with a professional storyboard artist on detailed boards. I do not arrive on the set and waste precious time figuring out where the camera should go, or how to block the actors. While I always leave room for flexibility, I make those creative decisions in advance, so that, when it's time to roll, I can focus on directing the talent, lighting and camera.

In addition to my film-school training, and strong background in still photography, I have worked as a gaffer, camera assistant, and audio operator, and I edit most of the projects I direct. So, I understand what it takes to get the job done properly, and I know how to get the maximum production value from any budget.

My style is clean and organized, and favors narrative work. I don't shoe-horn trendy creative concepts into a piece for which they may not be appropriate. My goal is to communicate my client's message to their target audience as effectively as possible, and I use my training, experience, and personal vision to make that happen.

Exercise 29 Find the English equivalents

1. обсуждение концепта (идеи) фильма

2. заранее

3. освещение

4. приходить на съемочную площадку

5. вдобавок, к тому же

6. модный, современный

7. индивидуальное видение

8. стиль съемки

9. создание образов

10. сотрудничать, работать совместно

Дата добавления: 2015-08-26