Читайте также:
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maintain - поддерживать
segment - часть, сегмент
similar - аналогичный
measurement - измерение
forecast - прогнозировать
predict - предсказывать
specific - конкретный
monitor - проверять, контролировать,
- следить
store - хранить
internal - внутренний
external - внешний
suitable - подходящий
Test
1. Выберите правильные ответы на данные вопросы. Запишите ответы следующим образом, например, 1 – в.
1. What is one of the areas of management?
a) promotion, c) distribution,
b) marketing, d) pricing.
2. What process is the entire business organization involved in?
a) exchange, c) process,
b) discussion, d) publicity.
3. What does a market consist of?
a) people, c) the desire and ability
to sell,
b) the ability to buy, d) the combination of three
components.
4. Can a firm vary its marketing mix by changing…?
a) any one or more ingredients,
b) only one ingredient,
c) no ingredients,
d) no more that two ingredients.
5. What do most automakers produce?
a) washing machine, c) cars,
b) tape recorders, d) films.
6. What ingredient includes base prices and discounts?
a) product, c) distribution,
b) pricing, d) promotion.
7. What is a target market chosen through?
a) marketing mix, c) a marketing strategy,
b) generalities, d) the market segmentation.
8. What does the market segmentation approach direct?
a) goods, c) product sales,
b) elements of marketing, d) decision making.
Завершите предложения в соответствии с содержанием текста.
1. Marketing is the process of … a) marketing information
about customers.
2. Marketing makes products b) a second marketing mix to available where customers reach another target market. want them …
3. Implementation of marketing c) its original goals, marketing
concept begins and ends with … goals and target market.
4. Markets are classified as … d) marketing which are called
a marketing mix.
5. A business firm controls e) estimate sales potential and
four important elements of … predict product sales in specific
market segments.
6. A firm may use one marketing f) planning and executing, priing,
mix to reach one target market promotion and distribution of
and … ideas, goods and services.
7. A firm can vary each of the g) transferring the ownership of
ingredients to suit … products to buyers.
8. Market measurement and h) consumer and industrial
sales forecasting are used to … market.
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