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Garden plant, house plant, indoor plant, medical plant, ornamental plant,
domestic animal, farm animal, zoo animal,
edible mushroom, poisonous mushroom
Herbicide, pesticide, insecticide, fungicide, molluscicide
Categorization/ Environmental issues, Being ecologically correct
Animal testing → Not tested on animals!
Cruelty-free
Waste water → reclaimed water
Flowers - botanical companions
Paper - tree carcasses
Eggs - stolen non-human animal products
Categorization/ Ecological aspects
Ecologically –relevant concepts:
l ENVIRONMENT
l POLLUTION
l ENERGY
l CLIMATE CHANGE
l CHERNOBYL
l SUNSTAINABILITY
l CLIMATEGATE
l ENVIRONMENTAL RISK
l WILDERNESS
l FOOD
l ENVIRONMENT is a key concept
Crucial importance of environmental issues resulted into numerous collocations: environmental degradation/ damage/ disadvantages/ hazards/ consequences/ catastrophe/ health threat
Environmental activists/ professionals / organizations/ pressure groups/ lobby group
Environmental agreements/ policy/
Environmental Ministry
Environmental taxes/ permits
Environmental law/ right/ offence / proceedings
ENERGY
Nuclear safety, nuclear terrorism
Pro-nuclear, anti-nuclear, non-nuclear, nuclear -free
Renewables, alternatives
Wind-powered, solar-powered, bio-based, straw-fueled, propane-powered, hydrogen-fueled, fuel-celled-powered
Fuel-efficient, energy-efficient
POLLUTION
Air/ water /soil pollution
NB! NEW
Noise/ light/ gene pollution
Pollutants
Knowledge and information shift from academic to mass level therefore abbreviated as it is easier to memorize and recognize: PPCPs, PVC, CFCs
Low-sulphur, unleaded, non-GM, mercury-free, zero-emission
GMO
CLIMATE CHANGE
climate-related disasters, weather-triggered disasters, drought-ravaged, heat-related disasters
Curb / Combat climate change/ global warming
Climate policy, climate change meetings, climate talks, climate treaty, anti-global warming plan
Emission credits, carbon market, emission trading
l CHERNOBYL
No more Chernobyls
Fears of a second Chernobyl
Chernobyl orphans, Chernobyl widows,
l Cognitive structures are components of the conceptual picture. Conceptual picture is a cognitive basis, mentalese, lingua mentalis, language of thought. Many components of mentalese are based on associations, visual components etc.
l Cognitive model
l Frames
l Scripts
l Scenario
l Schemata
l Plan
l Prototypes
l Stereotypes
l Key national issues are cognitive – cultural scripts
Frame
l Frame is a cognitive unit made of clichés of conscience which is a cluster of predictable valencies (slots) vectors of predetermined associations. Frame consists of a top (word which gives a stimulus) and slots or terminals (associations or propositions). Within frames there can be hierarchy. Culturally marked frames, for example
Don Quixote:
wind mills Sancha Pansa Horse Dulcinea Useless work Knight
Errant Chivalric nobility Noble High principles
| l Christmas Eve l Family l Last minute shopping l Panics & squabbles l Tree lights l Drinking l Too many nuts and chocolates l Possibly church (early evening carols or midnight service) | l Christmas Day l Family l Tree l Present giving rituals l Marathon cooking and eating of huge Christmas lunch l The Queen’s broadcast on radio and TV – not listening or watching the Queen l More food and drink l Uncomfortable night | l Boxing Day l Hangover l Family outings of some sort, if only to the local park l Long country walk l Visiting the other set of relatives l Escape from family to pub | l 27th-30th of December l Slightly strange limbo period l Some back at work but often achieving very little l others shopping, going for walks l Trying to keep children amused l More overeating and drinking l Visiting friends and relatives l Television, videos, pub |
| New Year’s Eve l Friends l Big boozy parties or pub-crawls l Dressing up/ fancy dress l Loud music l Dancing l Champagne l | New Year’s Eve l Banging pans at midnight l Fireworks l Taxi-hunt/ long cold walk home l | New Year’s Day l Sleep late l hangover |
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| Binary oppositions in ecological conceptualization (Devall, Sessions) | | | Picnic Party |