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Personal customers

XII. Using the information in the text, say what is true and what is false. Correct the false sentences. | Job-Career-Profession | Service operations of a small bank | Organization Chart for a Small Community Bank | State 10 different types of services provided by a typical retail bank for its corporate customers. | Services | The balance sheets of the retail banks | Liabilities | The Bankers' Clearing House | Easy money |


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The ability of the retail banks to attract funds from their personal customers was seen to be under threat, and they have responded in a number of ways:

- Instead of offering just the one type of savings account, the 7-day deposit account, a range of savings accounts with competitive interest rates are now offered with, often, improved access to the funds by the customer.

- Improved current account facilities, in the form of interest-bearing cur­rent accounts, free banking subject to certain (more generous) criteria, facilities such as automatic overdrafts, and the provision of debit cards.

- Improved the access to current account funds, by means of automated teller machines, longer opening hours and home banking facilities.

- Expanded advertising and marketing to increase customer awareness and to improve the image of the retail banks.

- Purchases of building societies by some banks: Lloyds bought Chelten­ham & Gloucester; Abbey National bought National & Provincial and the Bank of Ireland intends to buy Bristol & West.

- Merger - in the autumn of 1996, Lloyds Bank announced its purchase of TSB Bank and they intend to merge the two businesses in perhaps 1998; meanwhile the separate branch networks continue.


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Savings Banks and the National Giro| Corporate customers

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