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1) There has been a visible decline in the performance of a subordinate. How would you handle it?
2) You have a small firm that sells a quality and well reputed product. A large competitor starts selling a similar product incorporating the newest technology. What should you do?
3) Your major business is in Western Europe. You are considering an expansion into China. What should you do to make your dreams come true?
4) The company is facing a situation in which there is a need for a product change – dropping it or selling to a completely different market. You are required to solve the case.
5) You work for the largest shoe store chains in the country. The sales start to shrink and your boss is considering selling fast food in the store locations. What are the advantages and disadvantages?
6) A successful bank has lost $50 million. How can you turn it around?
7) You have a ski resort. Global warming has made it such that natural snowfall has been reduced by 50%. You are concerned. What should you do and why?
8) You have a gas station and the market is so competitive that you make no money on gasoline sales. All the profit is in convenience store sales. What is the profit maximizing way to layout the convenience store and why?
9) John and Mary Broun are a high-flying couple in their early 30s. Both have very good jobs, but in different companies. John, who is an audit manager for an international firm of accountants, has just been offered an expatriate posting in Poland for two years, which he feels is essential for his career development. Mary who is an investment analyst in an American bank in London, is also career-minded. What are their options? What would you do in their position?
10) Volvo claims it is the safest car in the world because fewer people die in a Volvo than in a car made by any other manufacturer in the world. What's wrong with this conclusion?
11) Your nephew runs a lemonade stand. Yesterday was Monday and he was open from 2pm – 5pm, and sold 2 cups. What should he do differently tomorrow?
12) You are consulting for a major distillery in Canada. They mainly produce a mid-priced vodka product and 2 different brands of mid-priced gin. Every year, their profits are shrinking. What could be causing this?
13) You manufacture hair products and want to enter the sunscreen market. Is it a good idea? Why?
14) Magna Health is a health care company in the Midwest. It both insures patients and provides health care services. Magna currently has 300,000 patients enrolled in its plan. It has 300 salaried physician employees who provide a broad range of services to patients in six centers. These physicians represent a wide range of specialty areas, but not all areas. Magna does not own any hospitals itself, instead contracting services from several local hospitals. Magna is experiencing declining profitability and has hired you to help determine what is causing it and how Magna might fix it.
15) The U.S. defense contractor that manufactures the fighter jets for the British Royal Air Force has produced the $20 million fighter jet for the past 12 years. The British government has decided to put the contract out to bid, however, and to win the program, the client's purchasing agents have estimated that the company will need to cut its costs by 5 percent. It has asked you to help it reduce costs.
16) Frank Henderson is the director of a small special operations division in a $300 million training services and publishing company. The work of his division includes registering people for seminars, booking hotels and conference centers as training sites, hiring and training seminar leaders, fulfilling orders for materials, preparing invoices, and handling customer inquiries and complaints. Frank’s division supports more than 50 different programs. Frank is in a bit of a dither. He has a big problem – a "rate" problem – and a host of related, smaller problems. It's budget time and he’s just informed his 50-odd internal customers that, unless some "magic" can be worked, the rates his division charges are going to be about 20 percent higher next year. His customers, the company’s program managers, are very unhappy and Frank's boss wants to know what can be done.
17) The Softdrink Company is in trouble. The home improvement chain has missed its earnings forecast badly and sales are falling. A 10% reduction in staff looks like the only choice. Layoffs, however, would undermine the retailer's longtime commitment to employees and the ability to provide its famed customer service. But tapping cash reserved for strategic acquisitions goes against the firm's values, too. What should the CEO do?
18) You are a member of the strategic planning team of a company that produces PCs. Up to now, the company has produced most of the components for the PCs itself. What are the arguments for and against outsourcing the production of some of these components, so that your company becomes only an assembler and distributor of the finished PCs.
19) You are the head of a large American corporation. Your company must build a new paper plant. You must decide which country to build the plant in. What factors would you consider?
20) You have been contacted by a sushi chain to help them develop a plan to enter the home delivery market in a community where another sushi chain already has a market dominant position. What decision do you suggest?
СБОРНИК МАТЕРИАЛОВ ДЛЯ АКТИВИЗАЦИИ РАБОТЫ
С ДЕЛОВЫМИ СИТУАЦИЯМИ
И РАЗВИТИЯ НАВЫКОВ УСТНОЙ РЕЧИ
ПО ДИСЦИПЛИНЕ
«ИНОСТРАННЫЙ ЯЗЫК ПРОФЕССИОНАЛЬНОГО ОБЩЕНИЯ»
Часть 1
Составители: МИДОВА Венера Олеговна
БУЗИНА Юлия Николаевна
Компьютерная верстка Е. П. Савинова
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