Strategic regulation

If a strong, partnering BBC is an important part of securing the future of public service broadcasting, so too is a strategic regulatory settlement for the sector.

Such a settlement should aim for a mix of institutions, with different funding sources, ownership structures and editorial approaches. Each with a role to play in the future of UK broadcasting, although with obligations adjusted to reflect new market realities. <…>

Moreover, the new settlement should be one in which commercial broadcasters can make flexible decisions in response to the forces at work on their industry.

For only then can they earn the returns that will allow them to invest in capturing the digital opportunity.

Only then can they meet the higher quality expectations set by global competition.

Only then can they make a sustainable contribution to the UK creative economy.

And only then can they maintain their healthy pressure on the BBC.

Conclusion

Public service broadcasting is rapidly approaching a juncture.

One direction leads to a more complex public service broadcasting sector, with finely inter-woven structures and regulation; with public subsidies here and there. Potentially even the special relationship between the public’s money and the BBC severed.

The other, a place where Britain continues to lead the world in broadcasting. A place where the BBC is not master of all it surveys – but strives to lift up the entire sector with it.

Thank you.

http://www.bbc.co.uk

1. Can the topic of the speech be interesting for a vast audience or is the speech aimed at a very particular group of people?

2. How is the speech structured? Why has the speaker chosen this way of arranging the speech?

3. What arguments does the speaker provide in support of their opinion? Are they persuasive?

4. Find examples of figurative language and analyse them.

Ex. 2. Discussion. Express your opinion about the following. A formal event should predetermine a very rigid speech structure. Is it so in the case under consideration? Prove your point.

Ex. 3. Follow-up. Analyse the speech in terms of information processing and listening. Dwell on the following items: attention (voluntary and involuntary), interpretation (comprehension and acceptance), retention and retrieval.

Unit 4

Encoding Messages: Spoken Language

Recap the following theoretical issues. 1. Dwell on the notion of language, its main characteristics and kinds. 2. What is a sign? In what way does a symbol differ from other signs? 3. In what way does language affect our thought? What is linguistic determinism? What is linguistic relativity? Provide examples. 4. What forms can a language take? 5. What makes up the communicative context? 6. What is discourse? What are the characteristics of conversation as a private form of talk? State the defining characteristics of public discourse. 7. How does our gender and cultural identity affect communication? 8. What linguistic choices can assist in achieving the pragmatic effect? What is the communicative role of such linguistic phenomena as ambiguity, immediacy, abstraction, figurative language (metaphors etc.)? 9. What should communicators bear in mind when encoding messages?

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