Read the article about Richard Shen, the successful businessman. Give the article a headline according to the content.

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Richard Shen’s success story illustrates how much effort it takes to transform a good idea into a successful business. Shen is one of those American entrepreneurs who have the skills to manage and expand their business. Shen set up his company at 18 by selling his truck and using $1,200 to open Audio Chamber International.

Now it produces high-quality stereo systems and installs them in vehicles that range from VW bugs and Cadillacs to helicopters and boats. The products of this company are in great demand in spite of very intense competition. Shen does business with many countries.

His company is very profitable. Audio Chamber’s one store has annual sales of between $1 million and $2 million.

Shen says that every success is built on the ability to do better than good enough. He doesn’t understand why so many new businesses fail. “What I do is not a big deal – I’m simple, and I work hard”, he says. Working hard for Shen means working 16 hours a day. “You have to listen to your market”, says Shen. “This means customers and employees. You must take care of them”.

Each customer receives personalized attention and each sales representative respects the clients.

Selling stereo equipment is not Shen’s only goal. “To succeed in business I have to be responsible, be an example and show others the correct way of making a life”, Shen mentions. “Business is not just making money – it’s a pleasure to communicate with people and to feel that they need you”.

Now Shen is a very successful entrepreneur who inspires confidence in a number of people who work for him.

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