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Developing speaking skills

USE OF THE ESSENTIAL VOCABULARY | A. I am a team leader. I am proud of it. – I am proud of being a team leader. | Text 1. BUSINESS RESEARCH |


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Task 35. Having read the material of the unit, how would you answer the questions:

· Is it important to have a person who will guide your investigation?

· What are the objectives of your study?

· What ethical and moral problems are you facing in your research?

Task 36. Choose any of the dialogues offered below. Reproduce them with a partner. Change the roles. Single out the major ideas and be ready to report them to the group.

Dialogue 1.

A: Hallo, Ann. Haven’t seen you for ages. What have you been busy with?
B: You know, I am preparing my research paper about different styles of thinking and its role in marketing.
A: Is it really interesting for you?
B: Of course. People analyze problems differently. Do you know that sources of knowledge range from untested opinion to highly systemic styles of thinking? As we go about our daily life, we rarely think about how we “know” something or where this knowledge originates. It seems to me it is very important, for example, in marketing and advertising.

Dialogue 2.

A: I would like to ask you: what does the term “untested opinion” mean?
B: People adhere to untested opinion despite contrary evidence. It is not unusual for a new employee to hear, “That’s the way we’ve always done it here”.
A: Right you are. And how is it called when we rely on persons of authority to improve our confidence in our knowledge?
B: It’s the “method of authority”. Very often we buy some products, because somebody says it’s worth buying.
A: Yes, you are right. I think it’s rather interesting. Now I understand why scientific inquiry has been described as a puzzle-solving activity.
B: Yes, for a researcher puzzles are solvable problems that may be clarified or resolved through reasoning.
A: Thank you. I am glad, I have met you today. Thank you for conversation. Bye-bye.
B: See you later.

Task 37. Work with a partner and complete the following dialogues. Act them out.

Dialogue 1.

A: I have recently read an article in a business magazine about unethical activities while conducting surveys and experiments.
B: ………………………………………………………………………..…........
A: The issue that impressed me most is the problem of deception because there is no single approach to it.
B: …………………………………………………………………………….......
A: On the one hand, researchers need to use it for fear of introducing bias to respondents, on the other hand, respondents’ rights and well-being should be protec­ted. What is your opinion about it?
B: ………………………………………………………………….……………...

Dialogue 2.


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Text 2. RESEARCH ETHICS| Task 38. Role plays.

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