| DEREK JONES
| The technology is the same as ours.
I have never seen two products which are so similar.
In concept and design there are no basic differences.
None. However I have examined the components and the XR590...
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| KATE McKENNA
| What is the XR590?
|
| DEREK JONES
| The XR590 is the power source which drives Dealer Dan.
I think it has a few weaknesses. It's nor as good.
In my opinion it's not reliable enough for children.
|
| DON BRADLEY
| Exactly how unreliable is it?
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| DEREK JONES
| I can't say exactly.
I haven't completed the tests yet It's too early to say.
|
| KATE McKENNA
| Will it affect their sales?
|
| DON BRADLEY
| Derek?
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| DEREK JONES
| Not much in the first six months, I suppose.
|
| KATE McKENNA
| It's the first six months that are important.
|
| DON BRADLEY
| Edward, what do you think of their packaging?
|
| EDWARD GREEN
| Well, plenty of bright colours.
It'll have a lot of impact at point of sale.
|
| GERALDINE
| I'm afraid they are all meeting at the moment.
No, I'm sorry. I don't know what time it will finish.
I'll put you through to Mr. Harris' secretary, and she can make an appointment for you. Please hold the line.
|
| CLIVE HARRIS
| Nice to see you again, Peter. It's been a long time.
|
| PETER DAY
| How are things at Bibury Systems?
|
| CLIVE HARRIS
| Very interesting at the moment.
|
| PETER DAY
| I've just heard you're going into partnership with a rather good Japanese company.
|
| CLIVE HARRIS
| That's not exactly true... Peter, ate you still doing consultancy work?
|
| PETER DAY
| Yes. I haven't retired yet!
|
| CLIVE HARRIS
| Look, can I give you a lift back?
We haven't had a chance to chat for a long time.
|
| DON BRADLEY
| What have you found out about their marketing strategy?
|
| KATE McKENNA
| They have already scheduled a Television advertising campaign.
|
| DON BRADLEY
| Who with?
|
| KATE McKENNA
| E.G.N.C. The company that they always use.
|
| DON BRADLEY
| When is it scheduled?
|
| KATE McKENNA
| Sometime next month, but I haven't found out the exact date yet.
|
| DON BRADLEY
| Have you heard what they are spending on TV advertising?
|
| KATE McKENNA
| I don't know.
|
| GERALDINE
| No, I'm sorry, they are still in a meeting.
I don't know how long they'll be.
Let me take your number and I will get one of them to call you back.
|
| PETER DAY
| It's good of you to give me a lift.
|
| CLIVE HARRIS
| It's no problem. Are you still doing consultancy work for
J. K. Toys?
|
| PETER DAY
| I wondered why you were going out of your way to give me a lift.
|
| CLIVE HARRIS
| Well, are you?
|
| PETER DAY
| Well, technically no. I've just finished.
But that work was confidential.
|
| CLIVE HARRIS
| Yes, of course. You could be working for us, you know.
I might need a consultant.
|
| PETER
| Really?
|
| CLIVE HARRIS
| Well, perhaps.
I might need an idea of the best way to react to Dealer Dan.
|
| PETER DAY
| How did you get to hear about that?
|
| CLIVE HARRIS
| A customer. Do you know that Dealer Dan is very like a new toy we have developed? Dealer Dan could hurt us badly.
I don't want any secrets.
I don't want to compromise you, I just want some general information.
|
| PETER DAY
| How general?
|
| KATE McKENNA
| We know their selling price, but what's their unit cost?
|
| DON BRADLEY
| Derek, what's your estimate!
|
| DEREK JONES
| I can't say. I don't know what their production run is.
We haven't had that information yet.
|
| DON BRADLEY
| Well, Big Boss's production run is three hundred thousand.
Will they produce three hundred thousand? Or more?
|
| DEREK JONES
| I don't know the answer to that one.
At that retail price they have to sell a lot of toys.
|
| DON BRADLEY
| It can't be less than 300 thousand, can it?
|
| PETER DAY
| Thanks for the lift, Clive.
|
| CLIVE HARRIS
| You are something of a specialist in the Far East, aren't you?
|
| PETER DAY
| You could say that.
|
| CLIVE HARRIS
| Well, when this deal with this Japanese company is settled, we might need your help. We shall need a consultant to help set things up.
Of course, the success of Big Boss is a very important part of the deal.
|
| PETER DAY
| When might this happen?
|
| CLIVE HARRIS
| That depends.
|
| PETER DAY
| The production run is 300,000 units.
|
| CLIVE HARRIS
| And the advertising budget?
|
| PETER DAY
| Clive, I don't know. Really, I don't know.
|
