Getting the Most Out of Your Marketing Approach

To further develop an effective marketing approach into your marketing plan:

• Analyse your firm's competitive advantage. Find out what do you do best?

• Identify specific markets you now serve.

• Determine the needs and wants of your present customers.

• Determine what you are now doing to satisfy those needs and wants

• Prepare a marketing plan based on meeting the customers needs you presently are not meeting.

• Test the results to see if your now strategies are yielding the desired results

• Find out which advertising is the most effective at reaching old and news customers.

• Learn how not to repeat your mistakes.

FINANCIAL PLAN

• Capitalisation Plan (Financial Needs)

• Uses of Funds Statement

• Pro Forma Statements

• Current Financial Statements

• Business Financial History

• Risk Assessment

• Closing Statement

IN THIS section, the third major section of your business plan, you need to cover all the details of your financial plan. In general, this means showing your past, current and projected financial needs as well as preparing both pro forma (projected) and actual financial statements. In this section you should also prepare a business financial history state­ment, assess the risks investors and lenders face, show how you plan to lessen those risks, and make a few closing state­ments to summarise your business plan.

Capitalisation Plan

A capitalisation plan is used to summarise all your capital requirements and financial needs, whether you need a loan, investment capital or not. Specifically, it tells your potential lenders or investors how much money you're trying to raise, what collateral you offer, loan repayment schedules, and what percentage of the company they will own in return for their investment.

Capital Required

List all capital requirements (start-up and operating). Outline your manufacturing costs. Describe cost of facilities,

equipment, and materials (estimates and quotations).

Capital Sources

This section describes how much capital you have available to capitalise your business and the sources of these funds. More specifically, it details the amount of your initial investment and the investment of others to fund your company. Investors and bankers like to see what you and other founders of your company have at risk. Your chances of raising money are better if you can show your own personal level of commitment ailment to financing the business.

Дата добавления: 2015-11-16