Module control 5

Units 11 -12

Assignment 1. Write words in normal English script with the help of transcription. Translate them into Ukrainian. Make up 5 sentences with the words:

['Λn'so:t] [ri'kju:pəreit]

[æk'sesəri] [kəm'pi:tiŋ]

[ri'kwaiə] [pə'zes]

[ə'tem(p)t] [iks'pektənsi]

[pə'sep∫n] [sə'plaiz]

Assignment 2. Substitute the italicized words in the sentences for their synonyms. Translate the sentences into Ukrainian:

1. The short-termsuccess of any marketing effort depends on a strong product. 2. The product range consists of all the products a business sells. 3. Every product has a life cycle, the stages of which are introduction, growth, maturity and recession. 4. Strong competition from the multiple shops and supermarkets forced independent wholesalers and retailers to form voluntary associations. 5. A product consists of all visible and invisible items that consumers evaluate when deciding whether or not to buy something. 6. The term “raw material” is used to denote material that came from nature and is in an unprocessed or minimally processed state. 7. Accessory equipments are goods and materials purchased by organizations for use in production, but not directly in the manufacture or ultimate products. 8. In cost-based pricing, the seller first determines the total value of producing one unit of the product and then adds an amount to cover additional cost and income. 9. After setting the price for a product the seller uses different price strategies to modify it. 10. Industrial productsare purchased for the use in a company’s activity or to make other products.

Assignment 3. Change the following sentences from the Passive to the Active Voice:

1. Who has been invited to the presentation by the president of the company? 2. The project will have been already done by the time the general manager comes back from the talks. 3. Our departure had been planned by us before his arrival. 4. The contract has been altered by our partners. 5. The equipment will have been delivered to the point of destination after customs officers check it up. 6. We were told that our order had not been fulfilled by the manager. 7. All documents for the meeting have been received by the HR department in time. 8. Where has the land for the new plant construction been bought? 9. Promotional leaflets will have been published by the beginning of new advertising campaign. 10. What new points of the contract had been discussed at the last share holders meeting?

Assignment 4. Open the brackets and use the verbs in the Active or Passive Voice:

1. He (not/to answer) all the questions about our new promotional strategy yet, but he (to answer) them by the end of the meeting. 2. We (to promote) the goods by that time. 3. The company (not/to invest) the capital in new equipment. 4. The manager (to sign) the documents for the contract before we look through them. 5. He (not/ to offer) an interesting job in the international company by this year. 6. The employees (to pay) for their work by the end of the month. 7. The financial department manager (to send) for by the general director. 8. The prices (to accept) by our competitors successfully. 9. These transactions (to conclude) in the contract after the partners’ agreement. 10. A modification of these products (to make) before the process of distribution begins.

Assignment 5. Translate into English:

1. Ви отримаєте свої папери перш ніж директор повернеться з відрядження. 2. Колеги обговорять це питання на зборах перш ніж приймуть остаточне рішення. 3. Статтю з економіки перекладуть на німецьку до завтра. 4. Нас проінформували щодо управлінських змін у структурі організації. 5. Студенти вивчать дві іноземні мови на курсах до кінця навчання. 6. Сучасні споживчі товари будуть продані на сезонному ярмарку, щоб задовольнити особисті потреби споживачів. 7. Збори акціонерів компанії будуть проведені з обговоренням всіх поточних питань. 8. Капітальне майно використали у впровадженні нової лінії виробництва. 9. Менеджер підготує звіт щодо ціноутворення на основі конкуренції до наступного тижня. 10. Ціни на основне обладнання та комплектуючі деталі будуть встановлені, перш ніж ми розширимо виробництво.

Assignment 6. Choose the definition for each term. Use the glossary to help you:

1. Convenience goods are…

a) products that have a special attraction to consumers who are willing to go out of their way to obtain them.

b) products which are not produced for immediate consumption.

c) that the consumer wants or purchases frequently and with a minimum of efforts.

2. Specialty goods and services are …

a) products which are not produced for immediate consumption.

b) products which are not produced for immediate consumption.

c) products that have a special attraction to consumers who are willing to go out of their way to obtain them.

3. Seasonal discount is …

a) a kind of discount which is offered to middlemen.

b) a kind of discount that promotes the purchase of goods and services out of season.

c) a kind of discount which is given to customers who buy in large quantities.

4. A markup is …

a) goods and materials purchased by organizations for use in production, administrative, clerical or marketing activities.

b) a kind of discount which is offered to middlemen.

c) the amount added to cover additional cost and profit.

5. Capital goods are …

a) products which are not produced for immediate consumption.

b) products that have a special attraction to consumers who are willing to go out of their way to obtain them.

c) goods and materials purchased by organizations for use in production, administrative, clerical or marketing activities.

6. Raw material is …

a) process of setting price for a product.

b) something that is acted upon or used by human labour or industry, for use as a building material to create some product or structure.

c) goods and materials purchased by organizations for use in production, administrative, clerical or marketing activities.

7. Accessory equipments are …

a) goods and materials purchased by organizations for use in production, administrative, clerical or marketing activities.

b) products that have a special attraction to consumers who are willing to go out of their way to obtain them.

c) that the consumer wants or purchases frequently and with a minimum of efforts.

8. A good is …

a) a real, physical thing that we can touch.

b) those goods purchased by individuals for their own personal use rather than for business use.

c) a change we pay others to make for us.

9. A service is …

a) a real, physical thing that we can touch.

b) a bundle of attributes that consumers want and need.

c) a change we pay others to make for us.

10. Shopping goods and services are…

a) those products that the consumer buys only after comparing value, quality, and price from a variety of sellers.

b) something that is acted upon or used by human labour or industry, for use as a building material to create some product or structure.

c) the amount added to cover additional cost and profit.

11. Pricing is …

a) the process that involves offering products at different levels of price, rather than all at one price.

b) process of setting price for a product.

c) a kind of discount which is given to customers who buy in large quantities.

12. Cost-based pricing is …

a) a pricing strategy where seller first determines the total cost of producing one unit of the product and then adds an amount to cover additional cost and profit.

b) the total of the cost plus markup.

c) a kind of discount which is given to customers who buy in large quantities.

13. Consumer goods are…

a) products which are not produced for immediate consumption.

b) those goods purchased by individuals for their own personal use rather than for business use.

c) products that have a special attraction to consumers who are willing to go out of their way to obtain them.

14. Selling price is …

a) the total of the cost plus markup.

b) the process that involves offering products at different levels of price, rather than all at one price.

c) a bundle of attributes that consumers want and need.

15. Price lining is …

a) process of setting price for a product.

b) the process that involves offering products at different levels of price, rather than all at one price.

c) the total of the cost plus markup.

16. Trade discount is …

a) a kind of discount which is offered to middlemen.

b) a kind of discount that promotes the purchase of goods and services out of season.

c) a kind of discount which is given to customers who buy in large quantities.

17. A product is …

a) a change we pay others to make for us.

b) a kind of discount which is offered to middlemen.

c) a bundle of attributes that consumers want and need.

18. Quantity discount is …

a) a kind of discount that promotes the purchase of goods and services out of season.

b) a kind of discount which is offered to middlemen.

c) a kind of discount which is given to customers who buy in large quantities.

19. An expense item is …

a) a bundle of attributes that consumers want and need.

b) a tangible item whose cost must be recuperated from the particular company and/or from the particular client.

c) a change we pay others to make for us.

20. Industrial market is …

a) a kind of market where industrial goods may be sold several times before reaching the consumer markets.

b) the process by which an organization decides which market segments to serve.

c) marketing-activities that are performed to compete beyond the domestic market.

UNIT 13

Дата добавления: 2015-11-16