Selling

5.1 About Business - Advertising

1. to advertise	to tell the public about a product or service in order to persuade them to buy it	рекламировать
2. advertisement	a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service	реклама (продукт рекламы)
3. USP – unique selling point	a quality of a product that makes it different from other similar products	уникальное торговое предложение
4. to recognize a product	to know the product, because you have already seen it	узнать продукт
5. to lease	to use a building, car, equipment under a legal agreement for some period of time in return for rent	брать или сдавать в лизинг
6. average person	a person who has qualities that are typical of most people or things	среднестатистический человек
7. to receive a bid on eBay	to get an offer to pay a particular price for a product on ebay (internet auction)	получить заявку на покупку (предложение цены) на сайте ebay
8. to lose effectiveness	to stop being effective	терять эффективность
9. to target an audience	to choose a particular group of people (market segment), who are supposed to buy a particular product	выбрать целевую аудиторию
10. to attract attention	to make somebody pay attention to something by making it interesting for them	привлекать внимание
11. commercial (n.)	an advertisement on television or radio	рекламный ролик

5.2 Vocabulary - Buying and selling

1. knowledgeable	A person who knows a lot about something	компетентный, знающий
2. a smart appearance	Looking stylish and attractive	нарядный, модный, стильный
3. trustworthy	Being a person who people can trust and depend on	надежный, заслуживающий доверия
4. patient	Able to stay calm without becoming angry	терпеливый
5. persuasive	Able to make people believe what you say	убедительный
6. chatty	Liking to talk a lot in a friendly way	разговорчивый
7. a rival	A competitor	соперник
8. quite pricey	Very, but not extremely expensive	довольно дорогой
9. customer incentive	A scheme of targeting a group of customers and trying to attract them	стимулирование покупателя
10. customer retention	A scheme aimed at keeping existing customers (for them not to stop buying and using your product)	удержание покупателя

5.4 Speaking – Negotiating

1. to negotiate	to discuss something in order to reach an agreement, especially in business	вести переговоры
2. negotiations	official discussions between the representatives of opposing groups who are trying to reach an agreement, especially in business	переговоры
3. a winner and a loser	A person who succeeds in a competition and a person who fails a competition	победитель и потерпевший поражение
4. win-win / lose-lose / win-lose	Win-win - A situation or solution which will end well for anyone involved in it Lose-lose – a situation which will end bad for everybody Win-lose - a situation which will end well only for one of the participants	беспроигрышная ситуация/ ни для кого невыгодная ситуация / ситуация, в которой выигрывает только один
5. Can you go along with that?	Can you agree with that?	Вы можете на это пойти?
6. That’s my bottom line.	That’s my final decision/opinion.	Это моё финальное решение.
7. Take it or leave it.	Accept this offer, because I will not offer anything else.	Либо да, либо нет. / Другого не дано.
8. That makes two of us.	The same is true for me	Я такого же мнения.
9. That’s out of the question.	We will not even discuss that.	Это не обсуждается.
10. I have no choice.	I have nothing else to do.	У меня нет выбора.
11. I can meet you half way.	I can compromise.	Я могу пойти на компромисс.
12. I’d like to suggest	I’d like to offer.	Я хотел бы предложить.

5.5 Writing – Negotiating by email

1. further to your quotation	In addition to what you said	В дополнение к. Вашим словам
2. to go according to the plan	To follow the stated or agreed plan	Следоватьплану
3. with reference to discounts	used to say what you are writing about discounts in your letter	В связи, касательно
4. terms of payment	conditions for paying or receiving money	Условия оплаты
5. Please find attached	A phrase used to let a person know that you have attached a document to a letter	Пожалуйста, найдите во вложении
6. to submit a trial bulk order	To give or sent a testing order to buy goods in large quantities	Подать на рассмотрение пробный заказ о покупке оптом
7. Please confirm that	Please say that you agree with that.	Пожалуйста, подтвердите что…
8. delivery lead times	A time limit when the product should be delivered	Время реализации заказа
9. inclusive of VAT – value added tax	A price which includes value added tax	Включая налог на добавочную стоимость
10. net prices	The prices with a discount	Цены со скидкой

5.6 Case Study - Coolhunters

1. coolhunter	a person who is employed to identify future trends, esp in fashion or the media	кулхантер
2. trendy	reflecting the most fashionable styles and ideas	ультрамодный, отражающий последние тенденции
3. trends potter	somebody who is quick to notice new trends in fashion, music, and cultural movements	тренд-аналитик
4. pie chart	a circle divided into parts by lines coming from the centre to show how big the different parts of a total amount are	круговая диаграмма
5. market segmentation	The way market divides into groups (segments) of customers that have common needs and will respond similarly to a marketing action	сегментация рынка
6. full-nester	A married person who has children who live with him/her	обитатель полного гнезда (марк.)
7. empty-nester	a married person whose children have grown up and left home	обитатель пустого гнезда (марк.)
8. bachelor	An unmarried man	холостяк
9. DINK – double income, no kids	A family/a member of a family without children where both, husband and wife, earn money	бездетная семья с обоими работающими супругами / член такой семьи
10. disposable income	the amount of money you have left to spend after you have paid your taxes, bills etc	доход, остающийся после уплаты налогов
11. relatively high	High if to compare to something else	относительно высокий
12. early majority	customers who are ready to buy a product as soon as it appears on the market	раннее большинство (марк.)
13. late majority	Customers who buy product only after it has become popular	позднее большинство (марк.)

Дата добавления: 2015-07-10