Quality

3.1 About Business – What quality means - 3.1

1. value for money	used to say that something is worth what you pay for it, or not worth what you pay for it	соотношение цена-качество
2. planned obsolescence	when a product is deliberately made so that it will soon be replaced by something more fashionable or more technically advanced, this is done so that people will want to buy new things more often	Запланированое ания устарелость устаревание
3. white goods	equipment used in the home, for example washing machines and refrigerators	Бытовая техника
4. taken-for-granted	expected to have when you need it and without realizing how important or useful it is	Принятый как должное
5. to become obsessed with / obsession	to start thinking or worrying about something, which stops you from thinking about anything else / an extreme unhealthy interest in something or worry about something	Становиться одержимым / навязчивая идея, одержимость
6. lean manufacturing	an operational strategy oriented towards economic production with as less as possible waste of money and resources	Безотходное производство
7. to fake a commitment	to pretend to work hard and be loyal to your company when one is really not	подделывать заинтересованость / отдача симулировать преданность делу
8. the a price of admission to most markets	Something that company does in order to get permission to enter the market	“Плата” за вход на рынок
9. TQM = Total Quality Management	the way of controlling and organizing the work in the company so that the quality of products and processes are continuously being improved	общее управление качеством
10. enchanting quality	a quality which makes a product very pleasant and attractive like no other	необычно хорошее (безупречное) очаровующее качество

3.2 Vocabulary – Quality and standards - 3.2

1. to be in the eye of the beholder	saying different people find different things beautiful (or high-quality) and the differences of opinion don't matter greatly	на вкус и на цвет товарищей нет
2. fragile	easily broken or damaged	хрупкий
3. shoddy	made or done cheaply or carelessly	низкосортный, дрянной
4. disposable	intended to be used once or for a short time and then thrown away	предмет одноразового использования
5. flawed	spoiled by having mistakes, weaknesses, or by being damaged	бракованный
6. heavy-duty	strong and thick and not easy to damage	сверхпрочный
7. flimsy	not strong or well-made, and will break easily	хрупкий/ непрочный
8. scratched	damaged by a small cut of on the surface	поцарапанный
9. statutory requirements	rules and norms that are fixed or controlled by law	нормативные требования
10. Kaizen	Japanese word for continuous improvement in general way	кайдзен (непрерывное, постоянное улучшение деятельности)

3.4 Speaking – Delivering presentations - 3.4

1. Make or break	something that can lead to either success or failure	пан или пропал
2. visual aids	something such as a map, picture, or film that helps people understand, learn, or remember information	наглядное пособие
3. lack of signposting	a situation when information is difficult to notice and understand	недостача задания ориентиров
4. a collocation	the way in which some words are often used together, or a particular combination of words	Словосочетание \ сочетание слов
5. acronym	a word made up from the first letters of the name of something such as an organization (e.g. nato is an acronym for the north atlantic treaty organization)	Аббревиатура \ звуковая аббревиатура
6. Just to digress a moment	to talk or write about something that is not your main subject	только для того, что бы отклониться на чуть-чуть от темы
7. I must emphasize that…	to make something more noticeable	я должен подчеркнуть что
8. to consume / consumption	to use time, energy, goods etc / the amount of resources that are used or the amount of product which is bought and used	потреблять/ потребление
9. to allocate a budget	to separate a certain amount of money from budget for something	Выделить, распределить бюджет
10. presentation outline	a short plan of a presentation with the main points that are covered in it	краткий обзор презентации

3.5 Writing – Procedures and instructions

1. to turn upside down	to cause a lot of change and confusion in a situation or in someone's life	переворачивать вверх дном
2. to be consistent with terminology	to correspond or comply with the technical words or expressions that are used in a particular subject	соответствовать терминологии
3. in the right sequence	in the order that something happens, or the order it is supposed to happen	в правильной последовательности
4. to split info into chunks	to divide or separate something into different parts or groups, or to be divided into different parts or groups	разделять информацию на блоки
5. rounded edge	an edge of an object with a round shape	закруглённый край
6. at the rear of	at the back part of an the object, vehicle, or building	сзади / позади
7. to assemble / assembly diagram	to put all the parts of something together / a plan that shows exactly how something should be put together	собирать, формировать / диаграмма сборки

3.6 Case Study – Zaluski Strawberries

1. to ripen after harvest	to become a fully grown and ready to eat fruit after it was gathered	Поспевать после сбора урожая
2. a supermarket chain with outlets	a number of supermarkets with and shops through which products are sold owned or managed by the same company	сетьевой супермаркетов с точками розничной торговлиреализации
3. to extend shelf life	to increase the length of time that a product, especially food, can be kept in a shop before it becomes too old to sell	увеличивать срок хранения
4. a wastage rate	the amount that is lost or destroyed	уровеньпотерь материальных средств
5. bulk	the main or largest part of something or wholesale	Большая часть чего-либо, опт
6. allied with	to be related to something or to be very similar	Объединенный сблизкий, родственный с чем-то
7. unrivalled quality	quality which is better than any other	Непревзойдённое качество
8. to decay	to be slowly destroyed by a natural chemical process, or to make something do this	гнить, портиться
9. squashing / to squash	to press something into a flatter shape, often breaking or damaging it	раздавливать, сжимать

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